In this ever-evolving online market, web marketing has become a part of our daily life. Web marketing is growing at a rapid pace and the surprising fact is that it’s growing at a level far above that of retail market.

But before moving ahead, it’s better to define the concept of web marketing”. Web marketing can be described as a process in which interactive technologies available via the web are used to create a dialog with the likely customers by connecting them with good educational material highlighting the qualities of your company’s products and services. In other words, it can be defined as a medium where web is being used to advertise and sell goods. Web marketing includes pay per click advertising, banner ads, email marketing, affiliate marketing, interactive advertising, search engine marketing.

Web Marketing has become hugely popular as online marketing has changed the concept of marketing. It has been found that over one-third of the consumers who have access to web are buying their products online and also accessing information regarding products online. If we go back into the history of web marketing, this kind of online marketing began in the early1990s as simple text-based websites that offered product information. Over the years, web marketing evolved into more than just selling products, there are now people who are selling advertising spaces, software products and other services. The advantage of web marketing is that you can also buy products according to your convenience. The goal of the web marketing and traditional marketing is the same. Ultimately, the common purpose is to create awareness and influence new customers. In the beginning there were only a few people doing web marketing but over a period of time, many people have come to see the benefits of working from home with online as the medium. Some entrepreneurs couldn’t succeed because they failed to treat this form of business as real business.

In Web Marketing, various models have become popular. The main models included business-to-business (B2B) and business-to-consumers (B2C). B2B consists of companies doing business with each other whereas B2C involves selling directly to the end consumers. When web marketing began, B2C model was the first one to rise in popularity. There is also another type of business model which is being practiced but is not popular. The model is peer-to-peer (P2P) where individuals exchange between themselves. Web Marketing can also be found in various formats. One version is name-your-price (e.g. priceline.com) and the other one is online auctions (e.g. ebay.com) where buyers bid for listed items.

Web Marketing has tremendous impact on banking and music industry. Most of the consumers are opting for online banking because it is more convenient to do transactions online than visiting bank branches. In the music industry, customers have started buying and down loading MP3s over the web instead of buying CDs

To end with it can be said that web marketing has helped us to access information on products and services easily. Web Marketing has indeed changed our lifestyle.