When you first create your website, you’re on the edge of your seat just waiting for viewers to come by and browse around. After all, you’ve put a lot of thought into your site. You’re proud of it and you want to share it with the world
Most of all, you want to start reaching your target customers, brining in more clients and making more sales.
If you’ve had your website for any length of time you know that getting visitors to your site is not automatic. If you’ve got a great website and you are getting only a few views a day, please don’t take it personally. In order to get more viewers you need to do something–you need to market your website.
You might be intimidated by the idea of marketing your own website. You might think that only a technical wizard could do such a thing and that you would need to learn all sorts of technical skills that would take a lot of time and quite frankly aren’t your cup of tea.
Please rest assured– that’s totally not the case. There are online marketing techniques that work great, that are completely doable for the average person, and that are very cost effective.
Article marketing is one of them–this is a tried and tested tool that tons of everyday business owners use on a daily basis to bring attention to their websites and their businesses. Learning how to submit articles is not brain surgery–pretty much anyone can do it!
With article marketing, you write articles that teach your readers about your niche.
For example, if you are a financial planner, you can submit articles about how to create a personal budget, how to get out of debt, how to plan for retirement. You offer practical skills that the average person could implement. You become a trusted resource for potential customers in your field–when they have a question about something, you’re the one who should be providing the answer.
You can see how much value that brings to the reader–they need information, knowledge, new skills, and you’re giving them that.
But what do you get out of it, and how does this help your website?
Well, all time you publish an article, you also publish what is named a resource box. Another term for this is “author bio”–it’s simply a few lines where you tell who you are, what you do, give an idea why the reader should trust your information on this topic, and give a reason why the reader should go to your website. Of course you also give a clickable link to your website.
The interesting thing about article marketing is that the articles are free to be reprinted, anywhere on the web as long as the resource box accompanies the article. That is the deal–you provide the excellent content, and publishers can reprint your article (and resource box) for free.
Publishers do this because they want to provide helpful content to their own readers on their site. They may not wish to write the content though, so they look for free reprint articles that suit their purposes. That’s where you come in!
Every time your article is republished, you create more exposure for yourself, your business, and your website. You demonstrate your expertise in your topic to your readers. You also get a backlink from the web page that published your article.
When you market your website with articles and do it over the long term, you generate more visitors to your website. You can get these new visitors from the articles themselves and from search engines such as Google.
Even if you’re a complete beginner, you can market your own website. There may be a bit of a learning curve at the beginning (as there is with any new activity that you undertake), but it’s not terribly complicated. If you are an average person with average computer and web skills, you can surely do this!
Questions for you:
What is standing in the way of you starting to market your site by creating free reprint articles?
What are you most looking forward to in learning this new skill?