There have been many debates as to whether internet marketing services that use social networking and media sharing web sites to improve search engine optimization really work. Do they actually help your website gain improved search engine rankings? These all have been referred to by terms like social media, social media marketing, word of mouth marketing, buzz marketing and web 2.0. Social websites have become the latest craze on the internet and these terms have become the buzz words.

Social media websites and networking web sites provide you an easy way to connect with people who share similar interests like you. Some social networking websites group people with common interests, but some websites are “traditional networking sites” and allow you to search for friends based on your interests. So now how do these websites really operate. In websites like MySpace users share music which was what helped rocket MYspace into the well renown place it is today and in Facebook, users create their personal information that they want shared and use pictures, software programs and audio, videos to display or depict their business environment. In websites like Fastpitch, Joe Popular and Adlandpro the users create product and sale pitches and work with each other. When you do this, using the social media websites to promote your product or services (or a website) is named social media marketing.

How can you benefit and improve your search engine optimization ranking by using social media websites? When you use social media marketing and social networking , you have the opportunity to expose your website to a much larger group of people. When your site becomes popular in a social media site, people talk about your site and the post that becomes popular. This is a form of viral marketing that is word of mouth. The additional links means that as you grow these natural links from a large number of relevant websites, your rankings improve in the search engine due to increased organic search traffic.

Another advantage is that search engines programs that roam the web are keen on social media and networking websites and commonly go after links on these websites. This means if you have your site link on social networking and bookmarking websites, your search engine optimization ranking is better and your website site will be indexed quickly. Getting bookmarked from different users and different social media websites will surely help your site rank better on search engines.

Like it or not, social media websites have become an integral part of the internet because social marketing is easy to do, search engines love social links and hence your business by default will benefit. So if you’re engaged in operating a website, and search engine optimization is important then you must realign your site to exploit the popular social media websites for increased traffic. Next you need to know what do you need to do? Well explore search engine optimization services. Also explore social media marketing and the difference to social networking websites.