Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require. There are so many forms of local advertising and net advertising that finding the correct medium can sometimes be a daunting task these are some examples: web banner advertising,
PPC search engine
ppc search engine advertising is a paid assortment of announcements which appear on the first pages of results in ppc search engines (Google, Yahoo, Overture, etc. ). They have recently become an important consideration when marketing a company’s, or small business web site . The times the advertisement appears depends on the keywords chosen by the website marketer, in addition to appearing as “text” rather than a graphic or banner. Therefore, such advertising at times is referred to as “textual”.

Magazine Ads –

You can advertise on magazines and save up to 80% off the regular price. There is a company called Media Bids , which allow you to meet other marketers as well as to choose among different marketing packages available. The service is free. You only pay for an ad if you choose to make a purchase.

As you can see, these techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my free e-book
Banner advertising
The net is now changing at an accelerated rate, it has made web banner advertising a popular and widespread form of advertising where practically all the websites have one or the other form of a advertising banner on it. Though it is thought that the effectiveness of banner advertising on the web has declined, there are many tips, which if followed, prove to make people rush to your website!

When you create a banner file make sure the banner ad uses only a small file. This is because a large . gif or . jpg file takes a few seconds to download, wherein the visitor may have either left the page or just scrolled down the page without seeing the banner. And if people do not view your banner, they’re sure not going to click on it! So make it a point to restrict your file size to below 10K or 15K;it may be difficult, but where there is a will, there is a way! Make it a point to have a call to action on your banner. This means having the words ‘click here’ or ‘sign up now’, where you guide the user to click on the banner. The main reason this has to be included is that people are so used to off-line advertising where people just view banners, without having to do anything. They are usually not aware that they have to click on the banner to find out more! So make it a point to have a call to action on your banner ad to improve the effectiveness of the banner.