I’m an seo consultant based in Leeds in the UK and I come across people almost on a daily basis whoever are trying to learn seo in order to progress there on the web business. They struggle to find local resources for accomplishing their seo goals as a search for seo in Leeds returns search results for companies and agents with little in the way of informative information.

I wanted to write this article to give people a very basic insite into seo, this article is aimed at people searching for seo solutions in Leeds but it will also be extremely helpful to anyone venturing down the seo path.

The first thing that anyone should know about seo is that it is not a swift route to on the web success, it is extremly time consuming and sometimes frustrating. Most seo advice centres around the major search engine player which is Google and when discussing optimisation we’re really discussing Google optimisation.

One of the main thing Google looks at when assessing where to index your webpages is the quantity and quality of inbound links pointing to your pages. An inbound link is basically another site that links to your site either as a direct link or as an anchored link.

In order to optimise your site for the google search spiders or crawlers you need to have a lot of high pagerank, high relevance and anchored links pointing to your site. Links from sites with little or no relevance won’t affect your page rank and links from blog farms or paid links will have a negative effect.

Another thing you need to remember when optimising for Google are your keywords. You should start with a list of around 20 keywords and implant them in your title tags and in your body text. There are many debates about keyword density but I commonly use the 3 per cent density rule.

In order to optimise you will also need to make sure there are no errors with your on site link structure. All your pages should be available from your home or landing page. This will help google crawl your site and improve your indexing.

These are just a few seo basics that’ll work for you Leeds or any place else in the world. If you do not have time to optimise your site I would stronglg suggest an seo consultant but shop around before committing and the cheapest is normally by far from the best, 300 to 500 pounds a month is around an average optimisation fee.