The Internet era has opened up amazing new possibilities. In India alone, there are over 400 million Internet users, according to a report published by InternetWorldStats.Com. In the last six years, it is an increase of 700% along with an 8.5% penetration. No wonder, the number of digital marketing companies has more than doubled all across the world in the past few years. With the increasing number of Internet users, new possibilities and scopes are opening for online businesses. In fact, the likely to reach new-targeted customers online has never been better. As a result, almost all brands and small entrepreneurs are leveraging upon online marketing. While most of the brands and large companies have their SEO team, small and mid-size companies mostly hire a digital marketing company/ link building company to increase their online visibility.

The digital marketing company will provide a full list of online marketing services that they will be offering. Make sure your digital marketing company offers a complete package and not only pay per click services or web designs. Their focus should be on increasing your online visibility and help you gain more number of web traffic. The digital marketing company should work like a link building company, as it is still one of the best ways to improve your search rankings, with any added services. Google as well as other major search engines value the number and the quality of your back links.

In general, a good digital marketing company offers a wide variety of online marketing services including SEO/ SEM, marketing strategies and planning, online copywriting, web design and development, SMM, email marketing, PPC, reputation management, banner advertising, conversion rate optimization, and usability testing. Though online marketing is relatively new, it is a dynamic field of marketing. The trends keep on changing the world of Internet. Thus, your digital marketing company should be able to keep on top of the latest online trends. For example, SMM or social media marketing gained its massive popularity only in 2009, though it has been around for a while.

The big players of social media like Google, Facebook, Twitter, and YouTube keep on changing their policies and interface to make the platforms more user-friendly. This has a direct impact on the trends that your digital marketing company needs to follow. The technological advancement too plays a great role in setting new trends. A digital marketing company that fails to support mobile web and iPhone apps will hardly help you to gain the edge over your competitors.

Keyword research is the backbone of your link building strategy. It is time consuming and can become costly as well. Thus, make sure your link building company is worth it and is able to provide a completely successful outcome. The link building company should not only have a good knowledge about the different link building techniques, they must be proficient in it. Make sure the digital marketing company stays away from spamming.

The experience of the link building company too plays a vital role, when it comes to selecting one for your business. Study their past-completed projects and read the testimonials. You may even contact their past clients for recommendations and feedbacks before opting for a particular link building company. Never make your final decision based on cost; rather, ensure the quality of services of your digital marketing company.