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Marketing Solutions

You have evaluated your stock and have discovered you have more of a certain product line than you feel you are able to sell. Upon further evaluation you discover you have a line of products you will be discontinuing.

This is a moment of decision. A moment when you decide how to dispose of the items you don’t feel you can reasonable sell in your normal online store.

Certainly you can offer the merchandise at a savings to existing customers, however there may be more marketing value in placing the items for sale at an online auction site.

Many online consumers will utilize an online auction site to seek out bargains. They will wade through page after page of similar items searching for something that connects with their pocketbook. Many times an online auction site is used because it has the greatest likely of housing the greatest number of items a consumer may be looking for.

As you begin to place items in an online auction directory you are tapping into a largely ignored and misunderstood marketing tool for your existing business.

If you sell your items on your site to existing customers with a reduced price tag, you will likely have some satisfied ‘existing’ customers. However if you take those same items and make them available for a bargain price on an online auction site those interested in the product have the ability to click through to your online store and take a look at other products you have available.

You may wind up with more income than you thought you could get from the product or you might wind up with less, but the chances are pretty strong that you will sell the item and you may find new customers frequenting your online store.

Some netrepreneurs may even provide a link to their auctioned items so their current customers can take advantage of a likely bargain – or point someone else to the link.

Many may consider online auction sites to be damaging to online retail stores, however a savvy netrepreneur can turn what may seem like a likely problem into a sales solution AND a marketing tool.

As with any service there will be fees or commissions associated with the sale of any item through an auction site, but when you consider the number of individuals who may be drawn to your site because of your auctioned items it may be a small price to pay for the marketing likely it can provide.

Best Social Media Sites

Social media networks have grown faster than any other form of technology in existence. Millions of people use these social network websites daily. Even on the go, people have the ability to update and stay updated on the latest news from friends and family. They use this ability to talk about all sorts of things including their experiences with different products and services.

Statistics show that 78% of customers believe the recommendations of people that they know. Only 14% believe advertisers. These numbers show just how fundamental proper social media marketing is to the advertising industry.

Social media marketing can be utilized by just about every company in any industry. However, there are a few exceptions. Promotions, sales and branding can bring consumers right to your door. Additionally, the word of mouth that you receive from customers can gain you more business than any other form of advertising in existence. However, making your company’s presence known on social media sites is a very time consuming commitment. This is why outsourcing your media presence is one of the smartest business moves you can make.

Outsourcing your media presence to either a freelancer or an advertising consultant can keep your employees from spending valuable time updating your company’s social media sites. Because of the need for your company to monitor this regularly, in order to have someone from your company manage your social networking sites, they would have to dedicate their entire work day to this task.

Utilizing social media marketing is something that your business cannot afford to miss out on. Your company, by social media marketing, has the ability to draw in consumers and monitor the word of mouth that is being transmitted by these sites.

The Secret Truth About Social Media Marketing
Social media marketing is one of the hottest new ways to market your business. However, there is an untold truth about social media sites. This truth, if left unrevealed, can leave your business rowing backwards in the world of social media, never seeing the returns you had hoped for.

Social media sites are intended for social networking. This is a place where people want to feel safe. Every moment of their day, they are bombarded with commercials, jingles, billboards, sales associates and junk email. The last thing that they want to do is talk to a sales person on a social media web site.

On social media sites, the principal goal is building relationships with people who have the same interests. These interests are what bring people together on social sites. If your company is only focused on the temporary results of increasing sales through sales tactics, two things will happen. At best, you will spend a lot of wasted time on reaching your target market to only achieve short term sales increases. At worst, you will irritate people and push them away. This will result in your efforts being ignored and your profile possibly being removed from the social network web site altogether.

If, instead, your company focuses on building relationships with people, leaving info about your company in a subtle way that doesn’t feel like a sales pitch, people will come to your company because they trust and value you. The idea is not to sell your product or service. The idea is to sell you!

Understanding the untold truth behind social media sites can mean the difference between gaining or losing consumers. Abusing social media sites for the purpose of sales will produce negative results. If you focus your time on social media websites on building relationships rather of selling your product, then your company will reap the benefits that social media sites have to offer.

Do you use social media? How vital do you think is social media networking in promoting your business? Drop me a line and let me know.


Social Media Advertising

Washington DC area world-wide-web marketing firm, Conversion Pipeline, announced today the launch of a new Social Media Optimization service allowing small businesses to use multiple social media platforms to promote themselves online and generate new leads.

Conversion Pipeline Managing Partner, Sam Collingwood, stated “statistics show hundreds of millions of people visit social media websites every day. Whether communicating on Facebook, reading blogs, tweeting, or connecting with business colleagues on LinkedIn; social media is swiftly evolving beyond just sharing photos and status updates. A sound social media strategy increases brand awareness, monitors brand reputation, engages your consumers, and provides long term benefits never seen before in a marketing strategy”.

Social Media websites have rapidly increased in popularity. Web analytics company Compete.com announced that in January 2010, Facebook passed Yahoo with 134 million unique visitors making it the 2nd most desired website behind Google. Because of the amount of users on these websites, businesses are using social media to promote their brand, build rapport with their targeted customer base and prospect for new leads.

Conversion Pipeline’s Social Media Optimization service creates custom social media platforms and web pages tailored specifically for small businesses. The following services are all part of their Social Media & Reputation Management offering:
Create new accounts on targeted social networks and establish ongoing strategic connections with friends, business partners and colleagues
The ability to write and post “customer approved” content
Ensure integrated and unified messaging across all social media platforms
Consistently provide creative and informative communications with strategic connections
Work with human resource departments to establish employee and management social media guidelines.
Provide real-time updates when a company’s brand or product is mentioned online
Keep updated on impacting trends in a company’s targeted vertical
Mr. Collingwood also highlighted the benefits of their reputation management service. “Our ability to notify clients when their name or a competitor is mentioned online is crucial. This allows a company to stay abreast of every positive or negative thing that is said on the Internet about any brand or product. We are able to get information in real-time which is crucial for any company concerned with brand reputation and management”. www.conversionpipeline.com


Social Media Management Software

There have been many debates as to whether internet marketing services that use social networking and media sharing web sites to improve search engine optimization really work. Do they actually help your website gain improved search engine rankings? These all have been referred to by terms like social media, social media marketing, word of mouth marketing, buzz marketing and web 2.0. Social websites have become the latest craze on the internet and these terms have become the buzz words.

Social media websites and networking web sites provide you an easy way to connect with people who share similar interests like you. Some social networking websites group people with common interests, but some websites are “traditional networking sites” and allow you to search for friends based on your interests. So now how do these websites really operate. In websites like MySpace users share music which was what helped rocket MYspace into the well renown place it is today and in Facebook, users create their personal information that they want shared and use pictures, software programs and audio, videos to display or depict their business environment. In websites like Fastpitch, Joe Popular and Adlandpro the users create product and sale pitches and work with each other. When you do this, using the social media websites to promote your product or services (or a website) is named social media marketing.

How can you benefit and improve your search engine optimization ranking by using social media websites? When you use social media marketing and social networking , you have the opportunity to expose your website to a much larger group of people. When your site becomes popular in a social media site, people talk about your site and the post that becomes popular. This is a form of viral marketing that is word of mouth. The additional links means that as you grow these natural links from a large number of relevant websites, your rankings improve in the search engine due to increased organic search traffic.

Another advantage is that search engines programs that roam the web are keen on social media and networking websites and commonly go after links on these websites. This means if you have your site link on social networking and bookmarking websites, your search engine optimization ranking is better and your website site will be indexed quickly. Getting bookmarked from different users and different social media websites will surely help your site rank better on search engines.

Like it or not, social media websites have become an integral part of the internet because social marketing is easy to do, search engines love social links and hence your business by default will benefit. So if you’re engaged in operating a website, and search engine optimization is important then you must realign your site to exploit the popular social media websites for increased traffic. Next you need to know what do you need to do? Well explore search engine optimization services. Also explore social media marketing and the difference to social networking websites.


Social Media Certification

SAN MATEO, CA-San Mateo dentist, Dr. Charles Pascal, has announced the recent launch of his practice’s new social media sites. The dentistry’s new Facebook and Twitter pages, two increasingly popular social media channels, were created in order to improve the practice’s communication with current and likely patients on the Web.

Social networking is fast becoming an important Internet tool for dentists. Now patients have the ability to participate in ongoing online conversations with their dentist and other Facebook followers; access photos and dental news; and share thoughts, questions and opinions with their San Mateo cosmetic dentist, staff and other patients.

“The majority of our patients go online for everything, and that includes searching for information about their dental health. With our website already offering a broad range of valuable information and tools, we wanted to make it easy for patients to join in on the discussion,” said Dr. Pascal, San Mateo, CA dentist. “Now our practice can easily distribute office news, dental information and practice promotions to our entire network of patients with the click of a mouse.”

For over 25 years, Dr. Pascal has had a private practice of General and Advanced Restorative Dentistry in San Mateo. A highly-regarded cosmetic and green dentist in San Mateo, Dr. Pascal offers extensive knowledge in most fields of dentistry and has received advanced certification in aesthetic dentistry, full mouth rehabilitative dentistry and occlusion, temporomandibular disease (TMJ), prosthetics, endodontics, periodontics, and orthodontics. He also provides a full array of dental care and services, including CEREC, Invisalign and implants in San Mateo.

In addition to the practice’s new social network, patients can also visit Dr. Pascal’s website for 24/7 access to valuable information about the practice and oral health. The services page provides an in-depth look at Dr. Pascal’s treatments, and the office page includes directions, insurance and payment policy details. Additionally, new patients can easily download and complete registration forms in advance of new patient procedures, and online appointment requesting allows for quick and convenient scheduling directly from the patient’s home computer.

To learn more about the practice or to make an appointment, call 650-348-5424 or visit www.mysanmateodentist[dot]com.

About Charles W. Pascal, D.D.S.: Dr. Charles Pascal is a leading cosmetic and mercury free dentist in San Mateo, and has had a private practice of General and Advanced Restorative Dentistry for over 25 years in San Mateo. From implants and CEREC to Invisalign treatment, Dr. Pascal and his staff offer a full array of dental care for patients of every age in a comfortable, environmentally-friendly office. Additionally, Dr. Pascal is an emergency dentist in San Mateo and offers around the clock dental care for oral health related emergencies.

Media Contact:
Dr. Charles Pascal
contact@mysanmateodentist[dot]com
720 N. El Camino Real
San Mateo, CA 94401-3714
650-348-5424
http://www.mysanmateodentist[dot]com


Social Media Roi

As Social media is expanding its wings, it starts acting as the most influential communication channel known ever. The dimensions of traditional media has changed now and several internet marketing services providers have now started to look forward, evaluate and analyze such extensive quantity of data in structured manner and some in unstructured.

This data comes both from the internal and external sources and helps organizations to monitor overall business business strategies and predict the future volume of conversations and its impact on the business. The article elaborates the overall outline to configure your analytics package to measure the matrices that may have impact on your social networking strategies.

Manage a filter for Social media traffic: You are suggested to setup a social media profile with the help of a internet marketing services provider in your analytics account that portrays the relevant traffic from these websites. It certainly helps you to put a quick glance over the strategies you adapt, the pitfalls it contains and additional fuel it needs to rush.

Setting up several virtual pages: The process is very much similar to the mechanism, business owners do execute in pay per click technique. The process that an internet marketing company follows allows you to create some virtual URLs that redirects users to the tracking URL that contains the bulk information in original. This virtual URL offers very comprehensive link proportion to the user and an ability to the business owners to track the path through which a user navigates through various social networking websites.

Event tracking mechanism: Event tracking in the SMO services indicates the methodology that organizations use to measure their efforts in the domain. The event tracking schedule is all set to specify the happenings conferred around the various social media events, a user executes while visiting the social networking sites.

Add Campaign Tracking to URLs: URL shortening process in search engine optimization has conferred another step to social media experts to track the social URLs. Vertical is now setting it up one step further and conceiving a tracking URLs for each social platform including tweets walls and posts.

In addition to above, you may consider a number of things while setting up your social media analytics plan. The strategies an internet marketing services provider defines, sets up your insight of the initiatives you suppose to take across the process. All you need to be considerate here about the creative process of media analytics. Social media analytics is all set to manage and head the pathway through which your site would be on the top list of this emerging sky walk.


Social Media Consulting

There are many discussions about whether internet marketing services that the use of social networking and media sharing Web sites work to improve search engine optimization. Does it really help your site rankings in search engines to improve? They have been called by terms such as social media, Social Media Marketing, Word of Mouth Marketing, Buzz Marketing and Web 2.0. Social sites have become popular on the Internet and these conditions are the key words. Social media sites and networking sites offer website owners an simple way to connect with the community of others views and interests as connected. Some people on social networking sites of common interest group, but some pages are “traditional networking sites and your friends can find in their interests. So, really behave like this site.

On sites like MySpace users who share music brings MySpace missile known on the site and was present and Facebook, users personally identifiable information and need to share photos, audio and video software or the description of their business nearby. Promoting your site using these new tools is called Social Media Marketing. How you can benefit and improve your ranking in search engine optimization website with social media? If you use social media marketing and social networks, have the option of your Web site into a much larger group of people to expose.

If your site is a popular spot in the media that people talk about your site and the position is very popular. It is a form of viral marketing, word of mouth. This means that the other links, if you grow these natural compounds from many sites, search engine positioning for the movement of biological research to improve increased. Another advantage is that programs which search engines to strong media and social networking sites, and often left on this site. This means that if the site link on social networking and bookmarking sites, optimize your search engine ranking is better and your site will be indexed quickly. Directions from various individuals and social media sites certainly help your favorite website listed in search engines is better. Like it or not, social media sites are an integral part of the website, because social marketing is simple for search engines love social ties and so enjoy their company standard. So if you have a workstation in the operations and search engine optimization is important, you should see your site again to focus on social media sites for increased road may use.

To take advantage of this new construction method needs to know to perform the steps? Now you can look at Search Engine Optimization Services. The media also explore the difference in social marketing and social networking.


Social Media Analytics

It is all about the keywords right? Well not really. It is actually all about the demographics each keyword represents. When someone searches Google for “seattle real estate” you have to put yourself in the mindset of the searcher. Who searches for that phrase? It could be a prospect for a home, a real estate agent checking local properties, or a real estate broker looking for a new recruit. Assuming a keyword will generate a return on investment for the time and budget it takes to have an organic result in the search engine may be a monolithic mistake.

Rather than think entirely “in the box” of search terms and keywords, think demographics. Think target market.
Consider social media a chance to explore your target market. One keyword leads to another, leads to another. Within a few steps you may discover that your best prospect for your business may be two or three levels removed from where you have been trying to reach them.

Example: Real estate professionals always want to show up for “city state real estate” as a term. Yet often they need to reach a person much earlier in the process. A real estate transaction is a relationship based sales process taking one to twelve months. There are indicators online regarding what people do before buying a home. They get married. They find a new job. They get divorced. They have kids. They go to school.
Social Media generates an entirely new set of keywords to compare and look at in the “big picture”

demographics
hobbies and interests
family connections
friend networks

Taking the real estate example: You can look at schools, churches, major employers, lawyers, hospitals and create a niche for themselves in a strong and consistently producing category. For instance Boeing, Idearc, AT&T, Comcast, Amazon, Microsoft, etc are all heavily present in the Seattle area. More importantly, some of those companies have huge employee groups clustered around certain neighborhoods.

How do I find my niche? Think out of the Box

There are a variety of tools out there that will help you with keyword research and drawing some basic conclusions. There are different categories of tools that can be used together or individually, they will help you discover:

the popularity of your keyword
who is talking about your niche (and the people involved in the conversation)
keyword synonyms and related terms (One letter may make all the difference)
niche industry trends and traffic patterns

Keyword Research Tools

-Google AdWords Keyword Suggestions- Use the Keyword Tool to get new keyword ideas. It works with providing keywords based on words or phrases and can also recommend based on site content.
-Google Traffic Estimator- a very simple to use traffic tool. You can dump in a list of hundreds of keywords or phrases and see what choices make sense for your next article.
-WordTracker – Wordtracker is the best non-google system, however it requires you to purchase a membership to get real usage out of the tool (and I am a fan of free/low cost)

Competitive Keyword Tools

-Compete.com Search Analytics – Identifies rival search marketing strategies to take your SEM and SEO efforts to the next level. Also defines traffic patterns on competitor sites.
-KeywordSpy – shows terms that competitors are buying or ranking for in the organic search results, including pay per click ad text.
-KeyCompete – shows pay per click words that competitors are buying.

Social Media Specific

-TweetVolume , TweetScan, Summize all give insight to Twitter. They can show you how much a keyword is being talked about and the associated terms that are drawn to it.
-del.icio.us tag page- StumbleUpon tags – – The most popular tags (keywords) can be seen in clusters of information.
-BlogCatalog Directory – MyBlogLog Directory – are both massive directories of sites that have been tagged by a member community. You can quickly search for a term, see associated terms on a site, and popular members on each site that may be influencers.
-IceRocket Trends – Technorati Tags – Useful for seeing keyword trends (Icerocket) and authority value (Technorati- the number of sites linking to another site)


Internet Marketing Agency

Internet marketing is the key for any business wanting to increase profits via their web site(s).

The main elements of world wide web marketing are usually pay-per-click (PPC) and search engine optimisation (SEO) and the business generated via the world wide web could be the difference in making your business a success.

Using proven, ethical methods, your website can bring your dreams and business goals to life. No matter if it’s a hobby or an established business, using a combination of tried and tested marketing methods, you could see traffic levels increase by up to 2000%, or even more, and most of this can be targeted traffic, which could result in a sale, enquiry or affilliate click revenue.

Too many companies rely on their web site alone to generate sales or leads, and this is a fatal mistake.

Unless you have a successful name or web site already, the majority of your budget should be spent on Internet marketing or pay-per-click (PPC) to get the traffic to your site. Only when you start to receive revenue from your site, should you then update, upgrade or enhance your site with all the functionality that you require.

This theory only works if your site has been optimised for accessibility, content and has “calls to action”, to make the visitors perform the function you require, whether it be subscribing, purchasing or just emiling via an enquiry form.

Any Internet marketing agency should be able to show previous experience and successes from search engine rankings on Google, Yahoo and MSN and be able to provide reports and statistics to back this data up.

One of the most important factors of a Internet marketing campaign, is the choice of keywords used to obtain targeted traffic. Always ask to see the keywords used for your campaign and do not be afraid to ask questions and get statistics to show the number of searches made per mo for each keyword.

Your time and money will be wasted if the keywords used are not the best ones for your business, service(s) or product(s).

Most Internet marketing agencies should use an established and successful statistics package to track and monitor your web site’s visitors, and also to see what web sites or search engines they are coming from.

With these statistics, you should be able to see what is working and what isn’t, so you can adjust or optimise your Internet marketing plan accordingly. With a good SEO consultant or marketing agency behind you, you will be on the road to luck and before you know it, you’ll be seeing turnover increase and wondering why you never did it sooner.

Copyright (c) 2007 Utopia Creative Solutions Ltd


Digital Marketing Agency

Today’s world is a fast moving one where no one has the time to go for shopping mostly all day. You just have to name a particular product or service and it will be available on the internet. But still there are many firms which still do not operate online.

This is absolute shocking news for all the digital marketing agency whose work is to promote the products of various companies. It is just not the products of various companies which have to be promoted by these digital marketing agencies but more than that what they have to do is to promote their services so that more and more people come to them to get their products and services promoted.

What you need to do is just give the social media services your details so that they can help you get more business by giving their goods and services to be promoted through you. You need to do all this so that your business and your company is better known in the market. It is not at all required that you have great computer skills or even marketing skills. Most you need to do is something which the companies themselves cannot do for their own company.

If you have slightest of designing talent, you can opt for those websites where not much of work has to be done. Most you need to do there is to customize things in your own way. Everything else will be done on its own. This much work can be done by almost anyone. Most such sites are very user friendly and make it really easy for the user to operate so that the work of the client can be done pretty easily.

So after all, if such services are available for you, making money is even an easier task. And the good news is that you do not have to do so much of work. A very easy way to get it done is to write articles. This you can either do it by yourself or hire some freelancers to get it done. After submitting these articles on the net you can get even more traffic to your website as the number of viewers will certainly increase.

What you can do is to place your contact number on the website so that more and more people contact you. Also make available some of your vital information on the website so that the customer actually understands what your product is about.

You can charge advance money from the client who will be for the initial set up and some other services. After that you can charge the total money as a fixed cost which is mostly for maintenance. Today’s world is a fast moving one where no one has the time to go for shopping mostly all day. You just have to name a particular product or service and it will be available on the internet. But still there are many firms which still do not operate online.

This is absolute shocking news for all the digital marketing agency whose work is to promote the products of various companies. It is just not the products of various companies which have to be promoted by these digital marketing agencies but more than that what they have to do is to promote their services so that more and more people come to them to get their products and services promoted.

What you need to do is just give the social media services your details so that they can help you get more business by giving their goods and services to be promoted through you. You need to do all this so that your business and your company is better known in the market. It is not at all required that you have great computer skills or even marketing skills. Most you need to do is something which the companies themselves cannot do for their own company.

If you have slightest of designing talent, you can opt for those websites where not much of work has to be done. Most you need to do there is to customize things in your own way. Everything else will be done on its own. This much work can be done by almost anyone. Most such sites are very user friendly and make it really easy for the user to operate so that the work of the client can be done pretty easily.

So after all, if such services are available for you, making money is even an easier task. And the good news is that you do not have to do so much of work. A very easy way to get it done is to write articles. This you can either do it by yourself or hire some freelancers to get it done. After submitting these articles on the net you can get even more traffic to your website as the number of viewers will certainly increase.

What you can do is to place your contact number on the website so that more and more people contact you. Also make available some of your vital information on the website so that the customer actually understands what your product is about.

You can charge advance money from the client who will be for the initial set up and some other services. After that you can charge the total money as a fixed cost which is mostly for maintenance.


Marketing Solutions

Just admit it, your business cannot grow until and unless it is exposed to the world of the Internet. That’s because it is relatively tough for your business to survive amongst your competitors whoever may well have taken their Internet marketing techniques to a whole different level. In this day and age, this aspect would play out to be your greatest disadvantage and if you’re one of the smart ones, you absolutely don’t need to be left far behind, do you?

These Internet marketing solutions can be just the thing that your business needs to turn around its current slow state into a fast paced profit-making machine. Given below are any of the marketing solutions that you can use in order to sell your products and services.
-Online advertising: Online advertising is perhaps the greatest way to promote your business online. There are many tools available that can help you in this respect. One of these tools is the Google Adsense. These Adsense tools enable you to display videos on certain sites, which are strictly administered by Google. These services can either be obtained through the PPC (Pay Per Click) option or viewed per thousand-impression option.
-Optimizing your website: If you’ve not done it yet, you better start working on it.

With respect to Internet marketing, your main objective should be to view your website among the top ten in any search engine results.

This means that you have to strive towards making your website perfect.

If you cannot manage all of this alone, it is advisable that you take any help from a SEO (Search Engine Optimization) expert.

He will take care of all the designing aspect as also for the layout of your webpage along with the management of keywords. The secret to an efficient SEO is to include relevant keywords up to an extent taking care that it does not lead to keyword stuffing.

-Get listed: After the SEO process, you have to take the next big step and get your website listed on various search engines like Google, Excite and Alta Vista. If your SEO is done effectively, you’ll have no problem seeing your websites among the top twenty search results.

-Ensure good content: This can be achieved through keeping your content up to date with accurate information. Including a forum on your website for better interaction with your customers is also a good idea.

There are many Internet marketing solution out there waiting to be tested. Some of them give assured success while others might just do the opposite. It is your responsibility to recognize and adopt these marketing solutions for your website in order to enjoy good returns.


Marketing Mix

Pay per click (PPC) advertising is the hottest and perhaps most effective way for many Internet advertisers to reach their intended audiences. It is a marketing device that should be included in the tool box of a company which has or plans to have a presence on the net. The keys to pay per click are deciding what type of clicks to use and how to make sure that each click targets the audience a company wants to reach.

PPC advertising falls into two categories: Pay per click search engines and ads that potential customers can click on (so called clickable ads). Search engines based on the PPC model charge an advertiser a fee for the ranking it receives when a particular term (keyword) is searched. The more popular a keyword is the higher the price for an advertiser’s website to appear on the returned search list. Advertisers whoever pay the most will have their products and services appear at the head of the list given back to the person whoever initiated the search. Clickable ads appear on websites which have content similar to that of the ads. A customer perusing the website will notice advertisements of interest and perhaps click on them. The advertiser pays only when a potential client clicks on that advertiser’s ad. Some PPC advertising companies are also experhymenting with clickable ads where the advertiser pays only if a customer clicks on the ad and makes a purchase as well. Both of these styles of PPC advertising have advantages. An astute Internet advertiser will examine each type to determine which is best for its business. It is typically possible that a combination of the two models will give a company the most bang for its advertising buck.

How can a company go about comparing the many pay per click advertising platforms and deciding which one is best suited to its needs? A company must first research the PPC search engines and clickable ad programs available; then it is wise to make a small investment to test those programs which seem viable. When choosing a program, biggest may not always be best. Some companies will benefit from casting a wide net with a large company. Other businesses may be better served by working with smaller advertising entities that specialize in niche markets. Remember too that a company doesn’t have to pay the highest price to be placed on a PPC search engine return page. Companies are placed on the page in descending order from the highest to the lowest bidder. Holding a place on the first or second search page may produce crucial return at a lower cost.

Once an advertiser has decided to use a pay per click search engine or to place a series of clickable ads, a test run is advisable. Like all advertising companies, PPC advertising is based on a set budget. A company establishes an account and each time a potential client clicks on the keyword or the ad, an amount is deducted from the advertiser’s account until it is depleted. A company should set up small accounts with several PPC companies which seem appropriate for its needs. After setting up the accounts the advertiser then needs to devise something on its website to track how many visitors it receives from each company. PPC companies themselves will offer the advertiser a list of visitors whoever clicked through on their advertising but these lists may not provide a company with sufficient info for making an informed decision about the luck of its advertising. A company wants to know not only that it received visitors but that the visitors were actual potential customers, not only idle surfers.

Most in all, PPC advertising represents a viable and cost effective form of advertising. Most businesses will discover that either PPC search engines or clickable ads or a savvy combination of the two will increase traffic to their sites. So resolve today to make a small investment of time and money to find the PPC solution that’ll enable your company to enhance its Internet presence.


Social Media

The use of social media encompasses a broad range of online media types. While some might only think of a social network like MySpace there are actually several social media formats that contain significant marketing likely for online business.

While others may think you are simply enjoying the multiple aspects of social networking, the truth of your interest may likely be tinged with a business focus.

What that doesn’t mean is that you post simply to leave a traceable link back to your business website. Those who visit any social media site see through posts that are overtly geared toward marketing. In many cases social media consumers view this as spam even if the social network owners do not. In the end, you can lose credibility of you don’t work as a meaningful contributor in a social media environment.

Social media may be presented in many different forms. Let’s take a peak at a few of them.

YouTube and other similar video sites – These videos may be funny, serious, off the cuff and sometimes political in nature. You can show your business in a humorous light and grant individuals to be curious about you and your business.

MySpace and other social networks – This form of social media is popular because it draws together multiple elements of social marketing and makes them accessible to the masses of individuals that may view social networking as an online version of reality television.

Blogs – This is a form of social media if only because it does grant interactive exchanges between the blogger and the reader.

Forums – This can grant you to have an individual voice willing to discuss topics of interest to the majority. As with all social media you can provide a link to your site. If you are viewed as a trusted source you will likely find forum members following you to your site to learn more.

Podcasting – This is an audio stream that can grant a visitor to hear a personal message from you. This can have a pronounced impact in social marketing.

This isn’t an exhaustive list, but it does provide something for you to consider as an addition to other marketing strategies you may have in place. Social media allows you to take your message to the people and have fun while you share your message.

I cannot stress enough how important it is to be real. The entire Internet community has a low tolerance for supposed spam so make sure you don’t use social media as simply another form of online advertising.

Marketing Research

If you are wanting in making money from home, you should know that there are many different business home internet marketing opportunity factors that should come into play. First of all, when you are looking for home business or internet marketing opportunities that you are wanting in, you should keep several things in mind. The first thing that you should keep in mind is that not all business/home internet marketing opportunity is going to be the same, because there are many different opportunities that you might want to thing about in many different areas.

You want to make sure that your business home internet marketing opportunity is one that you could stand to do for quite any time. This is because as you et the chance to do more and more, you internet marketing business is going to grow, and you are going to have to keep in going. This means that the business home internet marketing opportunity that you are starting up has to be something that you want to do for the long term.

The other thing that you should keep in mind when you are talking about a business home internet marketing opportunity is that you have to be able to have a way to make money. Your business home internet marketing opportunity has to be something that you want to do but also that will make you money.

There are also other things that you should keep in mind when you are thinking about different business home internet marketing opportunity propositions that you might come across. The most important is that you can find something to do that is interesting to you. It has to be something that you are wanting in because it cannot be something that will bore you or make you uninterested.

So, when you are looking at the business home internet marketing opportunity that comes your way, you have to be sure that you first of all are wanting in the proposition. You also have to be sure that you have a way to make money from the business home internet marking opportunity, and also you have to be sure that you are willing to do the internet marketing business for quite any time.

When you have brought all of these things in to play, there are many chances for you to find a home internet marketing opportunity of a business. There will be many chances for you to find these online, and they can be chances that you might want to take because they will give you money and they will give you security for the future. These are all things that you should keep in mind when you are looking at the different business home internet marketing opportunities that might come your way. Remember that this could be something you do for a long time.

Digital Marketing Strategy

The Internet era has opened up amazing new possibilities. In India alone, there are over 400 million Internet users, according to a report published by InternetWorldStats.Com. In the last six years, it is an increase of 700% along with an 8.5% penetration. No wonder, the number of digital marketing companies has more than doubled all across the world in the past few years. With the increasing number of Internet users, new possibilities and scopes are opening for online businesses. In fact, the likely to reach new-targeted customers online has never been better. As a result, almost all brands and small entrepreneurs are leveraging upon online marketing. While most of the brands and large companies have their SEO team, small and mid-size companies mostly hire a digital marketing company/ link building company to increase their online visibility.

The digital marketing company will provide a full list of online marketing services that they will be offering. Make sure your digital marketing company offers a complete package and not only pay per click services or web designs. Their focus should be on increasing your online visibility and help you gain more number of web traffic. The digital marketing company should work like a link building company, as it is still one of the best ways to improve your search rankings, with any added services. Google as well as other major search engines value the number and the quality of your back links.

In general, a good digital marketing company offers a wide variety of online marketing services including SEO/ SEM, marketing strategies and planning, online copywriting, web design and development, SMM, email marketing, PPC, reputation management, banner advertising, conversion rate optimization, and usability testing. Though online marketing is relatively new, it is a dynamic field of marketing. The trends keep on changing the world of Internet. Thus, your digital marketing company should be able to keep on top of the latest online trends. For example, SMM or social media marketing gained its massive popularity only in 2009, though it has been around for a while.

The big players of social media like Google, Facebook, Twitter, and YouTube keep on changing their policies and interface to make the platforms more user-friendly. This has a direct impact on the trends that your digital marketing company needs to follow. The technological advancement too plays a great role in setting new trends. A digital marketing company that fails to support mobile web and iPhone apps will hardly help you to gain the edge over your competitors.

Keyword research is the backbone of your link building strategy. It is time consuming and can become costly as well. Thus, make sure your link building company is worth it and is able to provide a completely successful outcome. The link building company should not only have a good knowledge about the different link building techniques, they must be proficient in it. Make sure the digital marketing company stays away from spamming.

The experience of the link building company too plays a vital role, when it comes to selecting one for your business. Study their past-completed projects and read the testimonials. You may even contact their past clients for recommendations and feedbacks before opting for a particular link building company. Never make your final decision based on cost; rather, ensure the quality of services of your digital marketing company.


Sales And Marketing

Network marketing companies are rampant on the web, and you have to be very careful about those you join. But you know the typical outcome for most of them, they realize how hard it is and quit. There have been so many abuses in this industry that people generally think it’s all a big scam no matter what. The internet and all the garbage network marketing businesses that have come and gone have not helped the image of this business. Many of the best businesses existed before the net, and probably few after the net.}

You will be taking more risks then you may want when you join a brand new network marketing business. It is important that you realize that a new business like this might not work unless the person running it is well known in the industry. You probably know that some of these network marketing businesses have been around for many years. This is a serious move! You need to make a proper considerations before you start with any network marketing company. Companies that are older, and have many years under their belt, probably have a business plan that has got them this far. All of the government agencies know about them, and they don’t have many flaws.

That means they are operating within the applicable laws and you can trust what they do.

If you want to really make it big, then invest in yourself so you are effective at the business and then teach it. Being a self-starter is huge in network marketing no matter what others tell you. The more you invest in your downline, that will eventually come back to you in spades. It only makes good sense that you must develop success habits and behaviors, first, so you can pass that along to those you recruit. Teach the people you bring into the business how to be like you; that is, teach them how to be leaders so they can replicate what you have done.

It’s find if you’re not so sociable, but understand what you’ll have to do which is communicating. Learn how to presell and then sell and then close the person when they’ve learned about what you offer. Each time there is a speaker from your business, go there and learn from that person and get around. So, after you join, then get all the information they supply in terms of training materials and then study it and take the needed action. You need to do your research on whatever network marketing company want to join before you actually sign up and pay any money. Make sure that the products are quality products, and they plan of action is available to use right away. In most cases, the products and services are priced pretty high, something that many people complain about.Source1: network marketingSource2: fob fore, multi level marketing, multi level network marketing


Marketing Strategy

If you are a loan officer or mortgage broker looking to score some more customers the easy way, here are a few good ideas for a marketing strategy.

During the entire process of getting a loan ready for closing, you and your customer are met with more than one reason to celebrate other than at the closing table.

For example, before you can proceed with a loan, your customer must have an appraisal done on their home.

Once that appraisal comes in, both to the liking of you and your customer, send your customer an inexpensive congratulatory gift such as a tin of pretzels, cookies, or candy.

But make sure you send it to their place of employment.

Why do something so cheesy you may ask?

Because when you send someone a gift at work, all of their fellow employees want to know why they got it and who it was from.

So when they ask, your customer will tell them all about you and the products and services you are providing them with.

Also, if you have sent some of your business cards along with the gift, you better believe they will be handing them out.

Don’t forget to use the same technique once the loan is approved and than again once the loan is closed.

This is a perfect way to get your customers selling you and your products to co-workers, friends and family.

Marketing Ideas

One “sticking point” that many new people run into when they first start out in internet marketing is trying to come up with a few good affiliate marketing ideas that will make them money. This is a big issue and I recall exactly where I was with this issue when I first came online a few years ago. Most people aren’t afraid of a little hard work (notice that I said “most”) and most people don’t have a problem spending a few dollars in order to reach their goals of making money online. However, if you’re not certain that what you’re doing is going to be profitable, and you don’t have anywhere that you can get your questions answered or anyone that you can trust to look over your shoulder, to make sure that what you’re doing is correct, you’ll have a hard time, both doing the work AND spending the money.

Here’s something that I’ve learned that should help you a lot in the long run. Stick with what you know and what you’re good at. If you do this then you’ll be able to work in a niche that you’ll either enjoy doing, therefore you’ll look forward to writing about it, or that you know a lot about, this will save you a lot of research time and effort so that you can get your project up and running. You can always outsource the writing later, if you don’t enjoy the topic.

You’ll need to make a list of about 20 things that you like to do and that you know how to do. After doing this, you need to do keyword research and look at where there are gaps in the competition and where you can make your entry into the market with a reasonable amount of confidence that you can make money there. Look at the total amount of monthly searches within the entire market, look for affiliate programs that will pay you to promote them and look for a decent amount of competition. Competition means that people are already making money. Now get off your rear end and get to work!


Social Media Marketing Agency

Social Media in Marketing has fast become a must for any business but none more so than for the smaller business.

It is a sure way of raising your overall business profile on line and creates opportunities for you to explore other avenues to market with guaranteed success.

Social Media Marketing evolved from a combination of on line and traditional marketing driven by elements of customer relationship marketing and direct marketing.

It was only fifteen years ago that advertising moguls like David Ogilvy were saying that one day we’d all be walking around with mini computers strapped to our wrists and running our businesses from those. They were not far wrong!

Today social media have made it easy and cost effective for small business owners to strategise, set up and manage their own marketing and advertising campaigns with ease.

Microsites like Facebook and Twitter allow anyone in business to monitor and feed an audience, following their likes and dislikes, their links and general thoughts about a brand or service offered.

Networking sites like LinkedIn have taken business seriously on line and provided in depth profiles of people and their businesses allowing you to connect with millions of others, in a short space of time, that would normally have taken you years to achieve.

Business Blogging has become more media rich with the introduction of blogs to website creating a whole new genre of ‘marketing hub’.

Video is sky rocketing to the forefront of on line marketing with the latest changes at Google and the never ending task of filtering the plethora of websites on the world wide web. Video is working it’s charm on social media sites as audiences demand more entertainment than information these days and it provides the perfect mix of both and complies with Google’s latest demands for ‘less is more’ in terms of content.

With all of these tools easily available to mostly all business owner, how do you decide which ones to use and how do you use them?

Latest trends show that mostly all business, from the smallest to the biggest, should have profiles on the four basic tools – Facebook, LinkedIn, Blogsite and – (no not Twitter!) YouTube.

Gone are the days when writing keyworded copy was ‘king’. Harness the power of video and use it to speak directly to your audience. Video shows your prospective clients just who you are and speeds up the ‘ambient intimacy’ that is created online allowing the development of trust between buyer and seller to develop at a faster rate.

Video also allows you to show case product, highlight services, interview staff and customers and show testimonials.

People often ask if they can just use a microsite to advertise on line like Facebook and yes, this is doable however you never own a microsite. Facebook change the rules all the time and can revoke you user capabilities at any time.

Using a blog that is registered to you is the best way to create a ‘hub’ for all you on line marketing activities. Blog sites and websites have merged a lot in terms of functionality now but adding a blog to your e-comm site will certainly help drive relevancy and ranking as it allows you to change material on a daily basis.

To start your own marketing campaign on social media register with the main tools and create profiles for yourself there. Ensure that each tool is linked to the other and transfers information easily. Then determine a strategy to use those tools in a way that best represents your business eg: an information delivery strategy, a sales strategy, a sharing strategy.

Draw it out. A graphic image of how it should work from tool to tool will help you determine the process to ensure that content is spread correctly to ensure your audience expectations are met.

Consider your tone of delivery, the content you are going to use, how each tool will play it’s part in the process, your calls to action, your target market and what they want to hear from you.

Then move on to the intricacies of each tool eg: how often will you post on Twitter, update your Facebook page status, write a blog post, post a video tip? It all has bearing on your strategy and approach but more importantly, it has bearing on your time availability to fulfil this marketing function.

Social Media is not a quick fix. It is a long term activity to increase your on line visibility and in that activity you may introduce short campaigns and promotions to stimulate sales and other actions from your audience.


Marketing Strategies

Website Marketing Strategies should be a constantly evolving component of your total marketing campaign. If it is traffic that you want, and lots of it, your site must be search engine optimized. At the very least this is a foundational step. Without this step you would be well behind the starting gates.

If you choose a campaign that focuses primarily on search engine optimization, you may end up pulling your hair out of your head. You will continually be chasing search engine changes. In addition, you will also find yourself constantly making daily website changes in order to stay current with the search engines. As soon as you institute any changes the search engines move the goal posts. It would be like a cat chasing its tail.

Most people in the world are not Internet users. The vast majority of people who you need to reach do not have access to the World Wide Web. It does not matter how well you optimize your web site, they will never find it.

Did you know that quite a few Internet Marketers make most of their sales offline? They sell their books, CDROMs and related material at seminars, workshops and conferences. Indeed, for many Internet Marketers these offline sales represent the bulk of their income.

This tells us that offline promotion could be more important than online promotion. You may be able to optimize your web site to get high rankings in a search engine. But that does not mean that you will reach the vast majority of people who could buy your product or use your information.

This was confirmed recently by one study that showed that most people go to an Internet address after having read it in a newspaper or magazine. Some were even given the address by a friend or colleague or heard it being mentioned by someone speaking at a meeting or on television. It seems that significant numbers of people who get to your web site do so having heard the address somewhere outside of the Internet.

You can get many people visiting your web site, even if you are not ranked highly by the search engines. You can do this by writing articles for use in regular offline publications newspapers, magazines. Always include your address in the article and you will get millions of people to notice your website address.

Moreover, speak at every opportunity you get. Make presentations to business clubs, chambers of commerce, local societies, you name it. Every time you speak, announce your web site address. All of these website marketing strategies should be incorporated into your marketing campaign.

Although these are two great ways of gaining offline publicity for your website, try not to neglect business stationery, posters, car stickers and so on. The more your web site address is visible outside the web, the more visitors you will get regardless of how kind the search engines have been to you.


Social Media Marketing Companies

Social media marketing for manufacturing companies is growing.

Many manufacturing businesses may be known to be cutting edge, but not where marketing is concerned. That’s not really surprising, since companies that manufacture physical products concentrate on the production process, and marketing is mostly little more than the sales department.

During times when this may be a generalization, social media marketing can give manufacturing companies exposure to a larger potential customer base. Since most manufacturers sell most of their products to a pipeline of a few regular customers, marketing and sales are generally thought of as one and the same.

Some manufacturers sell their products to the consumer market but most sell to other manufacturers whoever use them in their own products. Because the nature of markets and globalization has impacted every industry, manufacturers that rely on stable sales to a regular customer base are particularly vulnerable to market shifts and sentiments. In the info age, social media marketing for manufacturing companies is crucial. Social media marketing lets manufacturers know the dynamics of the market that may affect their business.

Manufacturers whoever sell to other manufacturers may not know, for example, the consumer thinking of their customers’ customers. This info is most easily garnered by marketing on the social media networks, so manufacturers need to market on those networks, even if they do not sell directly to consumers.

Manufacturers whose products are sold directly to consumers have a more obvious need to market on social media networks. First of all, they realize the tremendous reach of social networks. They also know that social media marketing is an extremely efficient way to market to consumers, reaching a wider audience for a lower cost than other forms of marketing. They also need to seek info about their products, their industry, and even their competitors directly from consumers.

Every manufacturer should have an active presence on the social networks, and use social media to market on those networks. Many manufacturers have come to the realization that they need to actively market themselves on social media and look upon social media marketing as an integral part of their businesses. Because social media marketing is a highly specialized function, manufacturers should give serious consideration to hire social marketing consultants.


Social Media Dashboard

3 Tips For You To Choose A Social Media Marketing Platform For Your Business

Social media marketing platform is becoming an essential part of any kind of business and has become, not only an essential, but very effective platform to establish your online reputation. Globally, industries have been taking advantage of the numerous opportunities that an expanded market reach that online media presents, thus creating the need for social media management tool and maintaining its high demand.

Effective social media marketing platform must get themselves into the trenches and understand not only the company that they are working for but the values and culture in an organization as well. This gives them the perfect platform to grow a brand following the values that drive the company that you are representing.

How to choose a good social management platform? In order to answer that, we’ll have to use our brains and any math.

1. What So, are You Trying to Achieve?

First of all, before dedicating your resources to a social platform, it’s important to define any goals. Your company’s goal might be:
More traffic.
More sales.
More inbound links.
A viral marketing campaign to increase visibility.
Certainly, you want to achieve all these goals, we have to do it step by step. In order to attract more traffic, choosing a powerful social platform plays an important role for your business. Most of my friends recommend so many platforms to me. I have found that most of them use Worphy as their better choice. There are a lot of features, including the ability to message scheduling, team collaboration, multiple social networks support (Facebook, Twitter, Weibo, QQ and Renren) schedule posts, analytics, knowledge management, customer service, text to picture, content library and dashboard etc. After you choose a social platform for your business, it will help you attract more traffic. More traffic means more sales. That is to say, it can help you increase visibility of your company.

2. How Many Social Networking Accounts Do Your customer Own?
Facebook? Twitter? More Links? Most of our customers own these social networking accounts, they want to link all these accounts through one-stop social media marketing tool.You can greatly reduce the time required for social platform marketing by utilizing social media marketing tools. Some of the best include:
1. Worphy
2. Hootsuite
3. Fanpilot
3. Patience&insistence
Regardless of the social platform you choose for your company, building a large group of followers will take time and patience. There are two exceptions:
1. Your company is so big and successful already that a social media presence is merely icing on the cake.
2. Your first attempt at a viral marketing campaign absolutely blows up, leaving you with more traffic than you can likely handle.
As you know, this can actually be not safe if you don’t have the resources necessary to keep up with huge traffic and high demand for products and services.


Social Media Marketing Agency

Social Media Marketing UK

Social media marketing in the UK is changing the face of business marketing across all industries. Not matter how big or how small the business, the massive growth of social networks such as Facebook, YouTube, Twitter, LinkedIn and many others has created a quantum shift in the way businesses and consumers make their buying decisions.

No business is exempt from the surging tide of change that the social media revolution is bringing. Whether providing products or services, all too many businesses are going to be left for dead in the social network world. It is no longer a case of will UK businesses embrace social media marketing; it is about how well they will do it. Within 5 years there will be no alternative, either your business is using social media marketing or you have no business left. It really is that simple.

There have been many revolutions that changed the way businesses marketed their services and provided communications to their customers and suppliers, and if we look at them we can see that each became a complete necessity for the business in a very short space of time.
•The telephone
•Fax
•Email
•Website
•Online marketing
•And now Social Media Marketing

In the early days of the telephone many businesses didn’t bother, but those that took on the new technology first – the early adopters – became the biggest players in their field. If you look at Amazon.com, in the internet age, you can see how, by being the first, they managed to dominate to market completely, so much so that most people in the world do not even know who Barnes and Noble are – but before Amazon they were the giant in the field, now they are a poor second.

In any major shift in the way people communicate with each other there is always a major shift in the way business can reach those people and thereby dominate the market and social media is no different. If your business is not marketing using social media, then you will be left behind. Also in this global economy, it is not just businesses in the UK that you have to be worried about, there are businesses across the world that would like nothing better than to take you customers from you.

Social media marketing breaks down the person to person barrier that many businesses have relied on in the past so that anyone can now make friends with your best customer fro a long way away.

In the past the UK has not always been the fastest at adopting new technologies, but if you are to really succeed, now is the time to adopt social media marketing. Delaying will only result in other businesses taking the lion’s share of the market. If we look again at Barnes and Noble, they fought hard to regain their original position in the market, but Amazon had claimed the high ground and now they are the largest retailer in the world.
Social media marketing is the future of online marketing, so if you want your business to be there when the dust settles, don’t delay, take action now to make sure your business survives and thrives. Either do it yourself or use social media marketing agency that can help you to take your business forward fast.


Social Media Consulting

Where Should Your Company Start With Social Media?

Realizing that employing social media in the marketing mix is a long-term commitment to change, the best way to start is to pick manageable, measurable goals.

Pick a small number of social media goals for the coming year. Some possibilities:
Don’t try to do all of these things at once. Pick the ones that are most likely to be possible for your company to start and sustain.
Set up the top 4 social media and take the time to brand them. YouTube, Facebook and business pages with social media hook, Twitter and LinkedIn. All of this can be done and automated to capture freinds, followers and leads and drive these people to you Website. Build slowly, create relationships, over deliver, meet the friend or customer on their truf, educate them on your business and gain trust.

In our Social Media Consulting company we do all full service or part of this for our clients. Question,Where is your times more productively spent?

If you found this helpful, make sure to get my FREE Social Media White Paper & Personal Consultation if you like on How Businesses So, are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community and Tribe.

How to Optimize Search Engine Results
Engage Prospects and Customers on Their Turf (Social Media Networks)
Mobile Marketing Strategy – Easy Affordable NOW!
Automatic Follow-up System and Blueprint

To get my FREE White Paper Just go to our website
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Text your name and email address to: 386-643-4414

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social media consulting


What Is Social Media

Leadership.

It is the Core Energy of any Success and Achievement that one may obtain and is also the Core of any Social Media Success that one may achieve.

That is what Social Media Leadership is about. Powerful evolving Leadership that’ll redefine the web and social media in general and the future.

How and Why? Everyone knows that Leadership is comprised of many things and many factors.

The definition of Social Media Leadership is critical to understand when you’re looking at a culture and vehicle that has yet to fully develop and evolve as a mature entity. That is still years away from happening.

What IS Social Media Leadership?

It is a Mobilizing Energy which mobilizes people, powered by Value, Influence and Direction. This means directing them to new, more powerful possibilities which come from online social networking efforts.

Here is the Bottom Line: Social Media Leadership is Moving people to more powerful places and possibilities online.

Social Media Leadership requires the Leader to create a magnetic energy filled with HOPE in their videos, podcasts, and writings that’ll move people towards you and your products. You do this by Influencing them with Unexpected Value for their life from your message and Directing to New, more powerful paths of results and Success for their own lives.

That is what Social Media is about: New worlds of Possibilities and and new Thinking filled with Hope.

That is also what Leadership is about. Seeing new worlds of possibilities before others do, then leading them down a Value and Hope Driven path.

Happen to be doing that? Happen to be opening up doors of possibilities for folks and leading them through those doors?

Happen to be introducing “What could be” to people that still live in a “what used to be” world? You have a good chance to change a lot of lives through the power of Social Media Leadership.

Take the lead. Take the Initiative. Start something New. End something old. Guide people to New Knowledge. Direct them to Powerful People. Embrace new thinking. Plan bigger networks. Engage more Value on the social sites. Reveal the tiny known to the many. Expose what most cannot believe to those whoever want to believe.

LEAD somewhere. Lead anywhere. But lead to a powerful message and place that’ll impact people powerfully and transition them to a new Hope.

You be that Message. You be that value.

You be a Social Media GPS System and guide people step by step, connection by connection, conversation by conversation, down a powerful path that’ll direct them to something larger than themselves.

Also with Social Media Leadership you can:

1 Lead folks to new ways of communicating, connecting, and interacting with people that even 4 years ago was not possible.

2 You can lead folks to powerful new teachings that others have posted, recorded, or archived that they never knew were available through blogs, articles, videos and podcasts.

3 You can connect with folks that you don’t know that are looking for direction and solutions. That is where you come in.

You must either have a solution – or BE the solution.

4 You can cast a vision in social media about where you’re going and invite people to go with you.

5 You can guide folks to new thought leaders in social media, like Chris Brogan, Brian Clark, Michelle Macphearson, Carrie Wilkerson, Robert Scoble, Scott Monty, Mari Smith, Shama Hyder, and many others.

6 You can empower and guide folks through the culture of social media and lead them to new ways of thinking, doing, and creating the results they’re looking for in their life with your message.

7 You can also establish yourself as a Social Media Leader by simply taking the lead in an area that no one is leading, (and there are many places to do that) and start communicating hope and your thoughts of Value to folks that are a part of your social media circle.

Social Media Leadership draws people towards your message and then leads them to more powerful results that are available but most don’t know exist. You want to lead folks to a message that can improve, enlarge, expand, and enhance their life and business.

Social Media Leadership is about “Grouping Up” and building a leading a large group of folks to a place that only YOU can take them with your message and leadership.

Become a personal Social Media GPS System and GUIDE folks to greater heights and results. And that’s one of the biggest secrets to Social media marketing: Lead- don’t just persuade.

blessings…doug firebaugh