Online marketing is wide, very wide. The landscape is divided into a series of options and tools that can be used to improve the performance of your website – one better than the other. But what are the right channels for you to bet? Together we analyze your website visitors, strategy and choose the right channels.
In an effective way of obtaining new customers is not easy. Nowadays many of your customers are on the Internet. They search through the Google search for solutions and problems. The chance that you come into contact with new customers as you at the top in Google is many times greater than if you are untraceable. In the present time it is therefore vital that your website is found via Google. It is a cost effective way of attracting new clients.
Google is an algorithm: The question that immediately arises is probably how do I top in Google? By means of a mathematical formula that calculates by Google. Google is not very open about this algorithm (logical too), but some things they do give advice. One of the biggest factors is to publish good and readable content that your visitors need to read. If you need to find out what your visitors need to read, you should find a good and thorough keyword research (to) do.
Keyword research: Through this research, you know exactly what people are looking for. It is actually reversed. Looking first at the question, and then ensures that you have answered this question by means of a good piece of content. This can be for example in the form of an article or a good video. Content for the keywords you are going to make, must of course be consistent with your business or products. Consistent If for example you are painting in Rotterdam, you will not be found by someone whoever wants to have his glasses crops. Logical right? A keyword research is therefore the first step in online success.
Write quality content: When writing articles you should look out for. Several issues Your articles must be of good quality. That means no misspellings, short sentences and proper conduct in the text. The text must so to speak understandable for a small child. In addition, the advice not to make your articles. Least 300 words But do you not focus on the number of words. The quality is more important than the quantity. So answer the question of the visitor but are not 300 words? No problem, the visitor is ultimately the one whoever determines whether your website is good or not. Google takes all this into consideration when calculating your position in the search engine.
Backlinks and social media: External factors also play a major role in the positioning of your website in search engine. Social media, links from other sites they all count. For these external factors you should take a good link building in the arm. These people know what needs to be for your website to live. External factors in good jobs done.