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Website Ranking

Online marketing is wide, very wide. The landscape is divided into a series of options and tools that can be used to improve the performance of your website – one better than the other. But what are the right channels for you to bet? Together we analyze your website visitors, strategy and choose the right channels.

In an effective way of obtaining new customers is not easy. Nowadays many of your customers are on the Internet. They search through the Google search for solutions and problems. The chance that you come into contact with new customers as you at the top in Google is many times greater than if you are untraceable. In the present time it is therefore vital that your website is found via Google. It is a cost effective way of attracting new clients.

Google is an algorithm: The question that immediately arises is probably how do I top in Google? By means of a mathematical formula that calculates by Google. Google is not very open about this algorithm (logical too), but some things they do give advice. One of the biggest factors is to publish good and readable content that your visitors need to read. If you need to find out what your visitors need to read, you should find a good and thorough keyword research (to) do.

Keyword research: Through this research, you know exactly what people are looking for. It is actually reversed. Looking first at the question, and then ensures that you have answered this question by means of a good piece of content. This can be for example in the form of an article or a good video. Content for the keywords you are going to make, must of course be consistent with your business or products. Consistent If for example you are painting in Rotterdam, you will not be found by someone whoever wants to have his glasses crops. Logical right? A keyword research is therefore the first step in online success.

Write quality content: When writing articles you should look out for. Several issues Your articles must be of good quality. That means no misspellings, short sentences and proper conduct in the text. The text must so to speak understandable for a small child. In addition, the advice not to make your articles. Least 300 words But do you not focus on the number of words. The quality is more important than the quantity. So answer the question of the visitor but are not 300 words? No problem, the visitor is ultimately the one whoever determines whether your website is good or not. Google takes all this into consideration when calculating your position in the search engine.

Backlinks and social media: External factors also play a major role in the positioning of your website in search engine. Social media, links from other sites they all count. For these external factors you should take a good link building in the arm. These people know what needs to be for your website to live. External factors in good jobs done.


Learn Seo

I’m an seo consultant based in Leeds in the UK and I come across people almost on a daily basis whoever are trying to learn seo in order to progress there on the web business. They struggle to find local resources for accomplishing their seo goals as a search for seo in Leeds returns search results for companies and agents with little in the way of informative information.

I wanted to write this article to give people a very basic insite into seo, this article is aimed at people searching for seo solutions in Leeds but it will also be extremely helpful to anyone venturing down the seo path.

The first thing that anyone should know about seo is that it is not a swift route to on the web success, it is extremly time consuming and sometimes frustrating. Most seo advice centres around the major search engine player which is Google and when discussing optimisation we’re really discussing Google optimisation.

One of the main thing Google looks at when assessing where to index your webpages is the quantity and quality of inbound links pointing to your pages. An inbound link is basically another site that links to your site either as a direct link or as an anchored link.

In order to optimise your site for the google search spiders or crawlers you need to have a lot of high pagerank, high relevance and anchored links pointing to your site. Links from sites with little or no relevance won’t affect your page rank and links from blog farms or paid links will have a negative effect.

Another thing you need to remember when optimising for Google are your keywords. You should start with a list of around 20 keywords and implant them in your title tags and in your body text. There are many debates about keyword density but I commonly use the 3 per cent density rule.

In order to optimise you will also need to make sure there are no errors with your on site link structure. All your pages should be available from your home or landing page. This will help google crawl your site and improve your indexing.

These are just a few seo basics that’ll work for you Leeds or any place else in the world. If you do not have time to optimise your site I would stronglg suggest an seo consultant but shop around before committing and the cheapest is normally by far from the best, 300 to 500 pounds a month is around an average optimisation fee.


Search Engine Submission

Search engine technology has completely revolutionized the way we retrieve relevant information. Mastering the algorithms that drive these marvels of technology is the challenge, and assures the webmaster complete marketing success. In 1990, Alan Emtage at McGill University developed the first search engine, named Archie. Its purpose was to create a database of web filenames that could be queried, and retrieved by any user. Archie helped address this data chaos by integrating a script-based data collector with a standard expression matcher for relevant user query retrieval. Contemporary search engines use software ‘spiders’ that go out into the internet, and retrieve content and data. Armed with this retrieved data, search engine algorithms rank content based on the relevance of what the user is searching for. It is the job of the webmaster to optimize a web site based on relevant keywords, so that search engine algorithms list their URL as close to page one as possible. This is the practice of Search Engine Optimization, determining how search engines think, and if successful could lead to very lucrative returns.

The process of search engine optimization is plagued with unscrupulous scammers, spammers and deceptive practitioners. This is referred to as Black-Hat Search Engine Optimization, and it hurts the search engines as well as the users whoever query them. Black-Hat techniques employ techniques that trick the search engines with thousands of meaningless articles loaded with keywords carefully chosen to draw traffic, and generate quick revenue. In addition to link farms that artificially inflate the importance of an otherwise irrelevant web site. Some black-hat hackers attempt to negatively influence competitor’s rankings by exploiting various search engine vulnerabilities. Most these practices dilute the true value of legitimate web sites, and realize only short term gains. Gradually search engines started recognizing these techniques, and have taken proactive approaches. Algorithms have been developed to uncover and ban sites that employ those practices. Search Engine Optimization is a long term goal that requires astute and careful planning. White-Hat optimization is the ethical means to this end.

“Give the public what the public wants”, this is the mantra of any successful search engine. If a user places a query, and receives very relevant data, the user will most likely return for future inquiries. The objective of white-hat optimization is to provide the user with a content relevant search result. White-hat search engine optimization is the practice of improving the design and content of websites to draw more search engine traffic in an ethical manner. Content is king, it is important to have content that’s relevant to your visitor’s expectations, otherwise they will just hit their back button. It is important that your pages are well structured, using descriptive page titles and other page text. Further, keyword rich inbound links must be built, and submitting original articles will accomplish this goal.. Providing fresh new content will assure repeat visits with the opportunity to expose more products to your users. White hat SEO techniques can take any time to implement however their results tend to last for a long time.

As the web continues on its exponential growth path, the need for better search engines becomes more vital. These are the challenges that face the search engines, as well as the experts that contribute to their success. Search engine optimization is an art that requires skill, and creativity, a synergy of original content, efficient marketing, and site analysis. These are the foundations for a successful search engine optimization campaign.


Seo Rank

The new word in Search Engine Optimization is “Authority. ” Google has been making a shift in their algorithm over the last two years. Now they are emphasizing websites with Authority. What this means is that a web site is given Authority from other web sites and from Google itself. There are 3 ways to get Authority.

1. Web 2. 0

Everyone knows about the Web 2. 0 explosion. Socially oriented networking web sites (My Space, Facebook, etc), You Tube for video, blogging and social bookmarking web sites. Using these types of web sites is the newest way to increase the Authority Google gives to your website.

2. Links

One huge determining factor in Google page rank is the number of links from web sites with high Google page ranks. When these links are one way inbound links they give your website authority. This is a powerful statement that says your website is high quality and good enough for them to link to you. Link exchange can be useful when you are exchanging with websites that have high ranks with Google. The more, quality links your website has, the higher you page rank will become. .

3. Content

Targeted content is essential. Know what your target market is looking for and provide the solution with your targeted key words and key word phrases. Your web site should consist of minimum 250 words of content that is continually being updated. Google will see your web site as a fresh resource for the keywords you are targeting. This will give you upper hand over many websites that allow their information to become irrelevant because they don’t update on a regular basis. This will give your website Authority in the eyes of Google.

Internet Marketing Agency

Advertising and marketing should be a top priority for any business and with the age of the internet comes the best ever way of marketing and attracting new clients, customers and internet traffic, based on targeted online marketing. Using an internet marketing agency or SEO consultants for your campaign is both cost-effective and fully-measurable via online statistics software so you can track mostly all aspect of your marketing campaign

Pay per click (PPC) is a popular method of advertising for mostly larger businesses and involves bidding on keywords to attract users to your web site. These “sponsored links” are then displayed at the top positions of search engines such as Google, Yahoo and MSN.

PPC can and does work for many businesses, but unless you have a dedicated, sustainable budget, this is probably not the most cost-effective of routes. Click fraud has been a buzz word for a while now and it needs to be taken seriously before starting any campaign as this could prove costly to your business.

The preferred option of internet marketing for most businesses and for the majority of search engine users, is the “organic” or natural listings which are essentially free, but rely on the algorithms of the search engines to determine which pages and sites appear at the top of the list.

It is not rocket science to get a top ten search engine ranking, but if your business is in a competitive industry, it might be costly and you may have to wait up to three months before results are seen.

To get new business with a top ten ranking on Google, Yahoo and MSN you will need to have an SEO consultancy that takes into account Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and a linking campaign to put a trust feature into your web site.

Once you get a top ten search engine ranking through an internet marketing agency or seo constultancy, you will start to receive enquiries, phone calls and sales only if your site has undergone a usability and an accessibility test, without this all your hard work and investment may be for nothing. You could have a top ten search engine ranking, but if you have a poor website that does not make it easy for visitors to take the action you want them to, you have made a mistake and you will have to edit your website or get your SEO consultants or your internet marketing agency to do it for you.

With a well planned internet marketing strategy, your website will benefit immensely and your web traffic will dramatically increase as a result.

Search engine optimisation is not a mystery, more of a strategic implementation of good search engine policies and practices to make certain your online business fulfils it is potential.

Copyright Utopia Solutions


Marketing Optimization

If you are a small business, or if you have an online business, you need to think about Vancouver Internet Marketing search engine optimization services. Search engine optimization can really make your website successful, provided that you use the right company. Businesses like Internet Marketing Vancouver can help you transform your website and deliver hundreds of visitors to your site every month. They can really make you successful, they provide the traffic that you need to convert visitors into sales and make a profit. You can turn your small business into a thriving business in no time. You will be able to make a lot of money, and you will not have to spend much money either. Vancouver companies that offer Internet marketing services like search engine optimization have very affordable pricing.

Search engine optimization is relatively low-cost

When you compare SEO to the other types of Internet marketing services like social media marketing and pay per click advertising, it is very cost efficient. Search engine optimization often costs anywhere from $100-$500 per month. This is affordable, provided that it can improve your revenue online by 100 percent to 200 percent of this rate. Imagine if you are generating $1000 or $2000 profit from your online marketing investments into search engine optimization. It is very possible, so don’t rule it out just because it costs money. Good advertising is always going to cost money for your business.

Search engine optimization is proven and it really works

Search engine optimization is something that truly works. It is proven, so there’s no doubt that you can generate a lot of profit for your business by investing in this. Basically, the goal is to get your website to the top of the search engine results. On Google, if you were to rank number one for targeted keyword phrase related to the types of products or services that you offer, you could generate a lot of profit. All of this traffic would come to your website, since you are the number one result. Once they arrive on your website, if they like what they see, they’ll be able to order your products and services immediately.

Search engine optimization has a high return on investment

The return on investment for search engine optimization is substantial once you achieve your rankings. If you pay a company to get you to the top of the search engine results, the return that you can get is considerable. In fact, if they do the right types of link building and optimization tactics, you can make thousands of dollars of profit by spending just a couple of hundred dollars a month with the company that you decide to hire. It is an incredible way to make your website rank high and be successful online. If you need to improve your online revenue, this is something that you need to consider. Marketing your business online is an ideal opportunity to improve your sales, brand your business, and the more successful in the coming months. Search engine optimization can take time, but they can make your website successful.


What Is An Seo

What is about SEO marketing that makes it so powerful that online businesses all over seem to make such a big deal out of it? If you own one yourself, you may have heard and read about countless suggestions to try SEO marketing and just how effective it is. Well, suffice it to say that SEO marketing is without doubt, effective in more ways than one.

The Internet is actually a living network that changes everyday. Every online business needs to stay on top of many things and be SEO consulting companies have to tread a fine line to compromise their client expectations with the best possible service. As a client, you have to remember that in terms of SEO, there are things that are impossible to do. Part of the responsibility of a good SEO consulting service is to explain to you the basic expectations that are possible, so you can modify your expectations accordingly.

Know that SEO consulting companies have many strategies of implementing search engine optimization. If you make impossible demands such as getting your site in the top 10 search results in a matter of days and would like the SEO company to make it happen at all costs, you may force them to resort to means which are “inappropriate.” This can lead you to have your site de-listed from search engines. Thus, make sure that you demand realistic expectations. Keep in mind that SEO consulting can help you increase your search engine rankings, but they can only do so much. Search engines are quite complicated, and working to please them is not that easy to do.

What then should you expect from an SEO consulting firm?

1. The SEO consulting company should develop a list of keywords for your site, using information that they have researched as to the most common queries performed by surfers. They will work beyond the keywords that you have provided since they might not be the ones used most.

2. Your SEO consulting firm must make the necessary adjustments to the titles and Meta tags on your pages based on the keyword list. They should also target the right pages to be optimized for specific terms.

3. They must perform a general site analysis and optimize all your HTML elements with the use of keywords to add more relevance to your pages.

4. The SEO consulting company must submit your site properly to all major online directories and do research on directories which best suit your niche or industry.

5. Part of the SEO consulting service is to track down the status of your site on major search engines. They have to check whether all the pages of your site were indexed.

6. SEO consulting services also include submitting the website to search engine site reviewers. Aside from indexing web pages, most search engines also have channels that provide relevancy boosts on certain pages. At times, these boosters can be obtained on other search engines as well as the one which actually reviewed the site.

7. Good SEO consulting involves continuous flow of suggestions for new content that can be readily optimized to emphasize the most important terms included in your keyword list. Your SEO consulting firm must work hand in hand with you in a long term basis.

8. Some pages or even your entire site must be redesigned at some point to make sure your site relevance is maximized. Your SEO consulting company must suggest ways to come up with a web design that is search engine friendly.

9. A reliable SEO consulting company will open-handedly provide you with a list of prospective sites which you can get links that best suits your site. Note that getting links from good sites is very important in raising the relevancy of your site, especially on search engines which use link analysis to determine site ranking.

It is obvious from the list that what you should expect from your SEO consulting firm is a well planned, thorough and effective implementation of your search engine marketing campaign. In time, a SEO consulting services should result to the proper indexing of your website by all the search engines. Not only that, your site should be listed in all major site directories and properly placed depending on your region and topic. Third, you should expect your SEO consulting company to give your site reciprocal links from other websites which will contribute to the relevancy of your site. Note that SEO consulting is not only limited to fixing meta tags, HTML design, content optimization, and reciprocal links, but it involves all other factors that will give more targeted traffic into your site. With good SEO consulting service, you can watch your site find its way to the top of search engine rankings.


Best Seo Companies

Choosing the best SEO companies to represent your business and website is important because the top SEO companies will help you feature in the initial pages of the search engine. This will eventually help you in promoting your business. Here are any tips for choosing the right one.

Meeting The SEO Company Team

While choosing an SEO company, it is better to talk to their team on phone or meet up with them rather than use e-mail to communicate. This will help you in having a much detailed communication. Develop a good rapport with them. Find out if they adhere to best practices and whether they have updated themselves with the recent trends of search engines. The news they convey should be timely and sensible. Top SEO companies use engines like Pros to comb link information, site queries and analytics data to find reasons for low rankings. Obtain multiple SEO vendor quotes to check for price discrepancies.

Review and Reporting Services
The top SEO companies offer review of your on-page optimization. They check your keyword density, meta tags, title tags and on page formulas to enable your site to be constructed in a manner that will be easier for search engines to read. The best SEO companies also offer complete weekly or monthly reports to show you their activities for you during that period. These reports help you monitor and manage the activities of the SEO company and ensure that they are justifying their fee.

Contract Lock-In Period
The top SEO companies never lock in their clients into long term contracts because they are confident that they can retain clients by just securing them good positions on the search engine list. An SEO company with a long contract lock in period is inadvisable because you will not be able to change your company quickly if its performance is poor.

Testimonials and Case Studies
The top SEO companies would be able to offer you at least 5-10 clients as case studies for review. You can call them up and get their testimonials about the service of the SEO company you have approached to check whether it is one of the best SEO companies around.

Consult Your Own Social Network
Your friends, fellow businessmen and reliable members of genuine SEO blogs and forums can greatly assist you in your search for the best SEO ompany. The opinions of SEO savvy people can provide you with valuable insight on the best SEO companies and the not so good ones.

The best SEO companies are not necessarily the ones on the top of a search engine list. Top SEO companies are generally referrals. They utilize their time and effort to improve search engine rankings of clients rather than their own. You can choose an SEO company outside your area unless a lot of on site meetings are needed with the SEO team.

The best SEO companies save your time and money and help you make your link building campaign a success. The top SEO companies can indeed make a positive difference to the product or service you are selling.


Black Hat Seo

Black Hat SEO is a real problem as more and more SEO companies are set up every day. Just as a reminder, Black Hat SEO is to be opposed to White Hat SEO. Black Hat search engine optimization can be defined as the practice of using unethical techniques to make your search rankings go up.
Here is a list of the bad techniques that would get you blacklisted by the search engines.

Cloaking
As a general rule, websites designed for ease of use by visitors will attract search engine spiders. That doesnt stop some less than reputable individuals from disguising their pages in an attempt to gain an unfair advantage. What you see is most surely not what you get.
The info presented to the search engine is not the same that the human visitor gets to see. One example is to put in some text the same colour as the background. In this way, the spiders but not the human eye can pick up keywords. This enables the website owner to present well written content but give the search engine the impression that the copy is filled with keywords, thereby attracting searches for those keywords.
Rest assured though, that if the offending site were holding a high search engine position, it would be spotted, reported and banned from search engines.

Duplicate Sites
Search engines would prefer to find unique content throughout the net. When affiliate schemes first became popular, some web owners would post duplicate sites in an attempt to outrank the site being promoted and siphon off sales from the original. Subsequently, the search engines now have procedures in place to stop duplicate sites. Sites that may have been altered slightly to avoid detection can be spotted by competitors, reported and banned.

Keyword Stuffing
The easiest to spot and most common example of black hat methods, keyword stuffing relies on targeted keywords being placed en masse on a web page in the anticipation of being picked up and indexed by the search engines. Usually found written in a tiny font size at the bottom of a web page in order for the main content to make sense.

Link farms
Link farms have evolved from the strategy of building inbound links in order to raise search engine rankings. Sites have been built specifically to provide links, which are not particularly relevant to the site concerned.
Search engines expect links between websites to be based on relevant content. Sites that build links of no relevance, purely for the sake of search engine optimisation, can be banned from search engines, maybe for life.

Doorway Pages
Probably the easiest way to get blacklisted and lose even genuinely earned rankings, doorway pages are appended to a website, giving no value to a visitor. The page exists solely to attract search engines to the targeted keyword or phrase. These pages are mostly mass-produced and posted automatically by software.

Redirects
Used in connection with doorways, redirects automatically move the visitor to a genuine page. Illegal methods are constantly being devised to beat attempts by search engines to detect this practice. The search engines do commonly catch up with them and ban the sites. If not, competitors do pick up whats going on and report the offenders.
What colour is your hat?
Several of these practices are blatantly in use today. Some webmasters tread the thin line between illegality and shady practices. Search engine rankings can still be achieved by operating a black hat strategy. Generally though, any gain is at best temporary and offenders do face the prospect of being blacklisted by the search engines. SEO agencies that operate legitimately and provide good seo services, will not tolerate competitors getting an unfair advantage and will report offenders. Some bans can be permanent, but even in cases where a site is only banned for a temporary period; it is increasingly difficult to get back up the ladder.


Search Engine Optimisation

Search Engine Optimisation for London is similar to ordinary SEO, with a few tweaks! If your business is based in London or your website targets businesses or consumers in Greater London, you could use this to your advantage when optimizing ( http://www.accuracast.com/services/search-engine-optimisation/implementation.php ) your website. This article explains how.
Targeting London businesses
Most companies based in the capital are spoiled for choice when selecting a provider of services ( http://www.accuracast.com/services/ ). Companies that are not local to London face a disadvantage in any ways, since they need to travel to meet their clients and the clients will always favour a local provider if all else is equal. The perception is that a local provider can fix problems quickly if something goes wrong, will be in tune with the needs of other local businesses and will have lower delivery charges.
The best way to use this to your advantage is to advertise the fact that your business services London specifically, or has a local sales or support centre. Advertising ( www.accuracast.com/services/ppc-management/google-adwords/ ) and marketing materials might be designed to highlight specific parts of the city that are serviced, thereby improving the sense of being local. References to local issues such as tube delays or congestion charge often jive well and are remembered longer.
Targeting Londoners
Londoners are constantly exposed to ads – in the tube, in the bus, on the road and online. They tend to be busy, picky and shrewd. This behaviour stems from living in any big city for a long time. It also indicates shorter than average attention spans and a greater propensity to identify with brands, shop in their own comfort zones and yet readily switch loyalties.
Advertising products to Londoners should therefore focus on branding ( http://www.accuracast.com/services/search-engine-optimisation/re-branding.php ) and repetition across multiple media to combat the problems of ad saturation, highlighting features, prices and competitve edge in an easy-to-read format. Flashy messages will attract attention, but will also be forgotten much faster in London if they dont hit the desired target as many other ads fight for attention.
SEO for London
Search engine optimization for London ( http://www.accuracast.com/services/search-engine-optimisation/ ) businesses and consumers should always work along the principles discussed above. Specific recommendations when optimising a website for London are:
Use area names in your Title Tags. E.g. “Gardening services for South London”, or “Highgate Chinese Food Delivery and Take-away”
Use location names in your Description Meta Tags. This will allow Google users to notice at once on your listing that you service their area.
Clearly state which parts of the city you service. You can do this graphically, on a map, but it is recommended to also provide a text list for the search engines to pick up
If you use local photography or images on your site, one should label it correctly in the Alt Tags
Your home page should ideally mention at least the main geographical areas you service. This will be picked up by Google, MSN etc and will greatly help your search engine optimisation for London.
Search engines prefer local targeting
MSN, Google and Yahoo! have recently displayed increased favour towards local listings. This is not only obvious when users search with Google Local or MSN Local but also when the results viewed by users in England are vastly different from the results viewed by someone in France. Keeping this in mind, businesses will only help themselves by gaining further favour from the search engines when they clearly state their geographical service spread and location of their sales and support offices.
If you need help targeting your website at London or any other local areas through search engine optimisation, feel free to contact us for a free quote. ( http://www.accuracast.com/contact/quote.php )
Other articles to read:
Rethinking why you built your site in the beginning ( http://www.accuracast.com/seo-weekly/rethinking-site.php )
Google AdWords Quality Score for Landing Pages ( http://www.accuracast.com/seo-weekly/landing-pages.php )
SEO Weekly (http://www.accuracast.com/seo-weekly/ )


On Page Seo

A description of how a font that is size H1 can be part of a good SEO strategy as the search engine spiders consider keywords in that font to be more important.

If you want to search engine optimize your web page keywords using fonts then you might want to consider using the web design software Front Page to design your site. As you may or may not know, search engine spiders look for a block of a text when they are indexing your site. The theory is that when they find a keyword or a phrase in font that is written in an H1 size that it will consider that word or phrase to be of the most importance and index it accordingly in the search engine’s database.

In this particular instance your SEO strategy would be to first of all make sure that you are using Front Page to design your pages in the first place and second of all make sure that you have titles using the H1 header as part of your web copy somewhere on the page.

So, are there any drawbacks to this strategy of using the H1 font? First of all it is considered to be a large (and some would say quite ugly) font. Although it has a great positive impact on the search engines, human beings seeing this might think that you have very bad taste in web design. The problem with fonts that are too big on a page is that they look like a five yr old designed them. Oversized headers simply look immature.

This means you need to use these H1 Front Page style fonts sparingly if you want to make a positive impression on your customers. This of course also forces you to choose just one or two really good key words or key word phrases to describe your site that hopefully in turn will be picked up by the search engine spiders when it comes time to index your site for the search engine page rankings.

Seo Consultants

If you are looking for SEO services, you probably own a website or think of getting one done for your thriving business. As Google is the best search engine now you’ll probably aim to get the website indexed in it as quickly as possible. Your only problem is that you do not know what to start with and which approach is best when taking your business online. Appealing to the services of experienced Michigan SEO consultants is a gorgeous good start and these are the many reasons why:

Evmikna Graphics deals with Michigan web development, meaning graphic design as well as SEO. This company’s staff has a vast training in design dating back to the 1980s. Their graphic design work began in 1990 which includes: desktop publishing, calligraphy, typography, publications, posters, flyers, books, logos, banners and attractive projects. With such a portfolio anyone might be impressed.

In fact, by simply visiting their website you’ll be able to read their own presentations which describe in detail their expertise and experience in the field of web design. They specialize in church, homeowner’s association, medical, construction, special occasion and birthday website design, having a philosophy of work which can not leave a client disappointed, the persons which will work to satisfy your wishes will most likely do their job in an impeccable way.

Besides the faultless design, the company also provides SEO services which are more than necessary when it comes to ranking well in Google listings. Evmikna’s Michigan SEO consultants can get you indexed in Google in less than 24 hours without spending hundreds of dollars for minor services like directory submissions. Serious optimization is in order when thinking of Google promotion.

The basis for SEO is keyword optimization as keywords are the root of how the search engines function. To optimize a website, you’ll not only need to know important, competitive keywords for your area of expertise, but you’ll also need to know how to avoid Google tricks which can get you a high PR for a short while, but also penalization and even banning of your site. If you think all these are too complicated to handle for yourself, then let specialized Michigan SEO consultants do the work for you. They will do it well and get you where you want to be without any effort on your behalf except to tell them your wishes.

If your site is already designed, but has not received the kind of traffic you had in mind, then your pages have not been indexed in Google or have not been well optimized. Michigan SEO consultants will provide you with a thorough analysis of your website and a list of flaws that need to be fixed. You will not have to think about optimization techniques to make your site complete because the work is entirely up to them.

Michigan SEO consultants will pay special attention to tags, meta tags, titles and descriptions, to text optimization and keyword density, to pictures which do not have any descriptions and to valuable links. They will not use any methods which lead to temporary results or unwanted situations. Their only purpose is to make your site more popular to visitors all over the world, to promote your services and products, to get you traffic and good ranking in Google, so to satisfy your demands.


Social Media Roi

The social media marketing niche is full of hype pipers and hope dopes. Everyday I get a “product launch” email touting the latest WordPress plugin, software app or marketing system, promising BIG traffic or quit-your-day-job ROI.

If you have been around (the internet marketing scene) for even a few months you’ll know just what I am talking about. I am at the point where I am more interested in the way the product is being marketed than what the prodcut is.

I have settled in to a few (mostly free) web 2.0 tools that make my social media marketing work.

So, shut up and tell you what they are already, right? Got it…

VIDEO SYNDICATION
The big gun in video submission is, of course, Traffic Geyser. This is a great service and, besides taking hours to set up and being priced on the high end, works very well at getting you and your silly videos plastered all over the web. However, recently I stumbled upon a free video submission service called TubeMogul that I like quite well, thank you very much.

TubeMogul allows for automated submission to the 12 big video sites all at once. The interface is super-simple. It allows you to add a title, description, tags and category setting to you video. And you can upload as many videos as you want for nada (FREE!).

Check it out at TubeMogul.com.

SOCIAL MEDIA SUBMITTING AND BOOKMARKING

Some of the new folks get confused here so let me briefly explain… Social media marketing calls for lots of “submitting”. One of the mainstays is submitting your post (your story, your article — whatever you call your content) to a social media site.

There are really 2 types of sites for post submission. There’s the social bookmarking sites like del.icio.us and technorati which just want you to primarily submit a link and tag. There’s not much voting or browsing of these “bookmarks” going on after you submit.

Then there’s the social news sites like Digg and Propeller. These sites want your link and tags also but you will also need to provide a good description of you post and hope that other vote it up.

So, with that out of the way… On to the freebie.

I have used a few of the paid tools out there to automatically submit to both the social bookmarking sites and the social news sites and, in my opinion, the free tool at SocialMarker.com works better than all of them. You just input your post data, check the sites you want to submit to and arrow through the submissions. “That was easy!”

KEYWORD RESEARCH
Yes, I still do keyword research, I think it is important to keep track of your main keywords and look for variations as new topics come up. I use the free tool from the giant keyword service called Keyword Discovery. The free tool works great for bloggers who are not building 10,000 word PPC campaigns.

IMAGE EDITING
By far, the service I use the most is picnik.com. I always have to crop, resize, fix, etc. the images I need to use. This online editor makes it quick and easy.

VIDEO CAPTURE AND EDITING
Well, this may be a bit advanced for the new folks but just in case you are ready to stick your toes into the video pond, here’s a couple of free tools you’ll need.

First, you will need a good screen capture software. I like the tools from TechSmith, either Camtasia (V3 is free right now) or JingProject.

Once you have you fancy screen capture then head over to Jumpcut.com and start editing. This is an awesome free online editing software that should cost big bucks.

So, there you have it…

The list is not long but, trust me, these free tools will get you f-a-a-a-r in your social media marketing endeavors.

You can try lots of other similar free marketing software, tools and systems; there is an endless number of them that’s for sure.

This is what has worked (and continues to work) for me. Enjoy!


What Is Social Media

Every day we see new information about social media marketing, networking and other new forms of marketing online. Just what is social media, and how are educators using it?

The online technologies and practices used to share opinions, ideas, experiences, perspectives and insights with other people, social media is changing the way we learn, teach, and interact with other people worldwide. People everywhere are having conversations online. The world of education is included; parents, teachers, lawmakers, and students alike. There is a new wave of influencers out there online, and it is powerful.

It all started to flourish around 2007 when social networks began to gain traction. Now memberships are in the hundreds of millions. For the latest trends authors like Paul Gillin began talking about these new influencers several years ago.

Here’s a quick rundown of a of the activities involved in social media:

1) Websites need to be properly optimized – so people can find them via search engines.
2) RSS feeds, or Really Simple Syndication – people can now publish online.
3) Optimized article submissions linking back to your website.
4) Blogs and Vlogs – to share content and videos (e.g. YouTube or Google Video.
5) Webcasts/Podcasts/Videocasts – Another way to share information from a desktop.
6) Social networks (MySpace, Flicker, Stumble Upon, etc.)
7) Socializing web content (tagging and bookmarking) – it’s a library online.
8) Communities online – niche groups according to interests and topics.

Many businesses are already using social media finding these benefits:63 percent are using social media to build and promote their brand;61 percent are using social media to improve communication and collaboration; and 58 percent are using social media to increase the engagement of consumers.

The implications of social media are huge, and in education it is very big. Blogging is an enjoyable way to share information, learn from others and also to make professional acquaintances. Podcasts or videos can help others learn anytime and from anywhere.

Younger people have adapted very quickly to the concept of social media. MySpace is a huge congregation of sharing among kids. Now Twitter is catching on.

Anyone can use social media tactics for one of the following goals:
1) Conversation Mining. Research and mine consumers in vertical and horizontal networks and communities.
2) Invite influencers (customers/teachers/parents) into the circle to learn and share.
3) Choose the tools. Assign people to watch and listen to online conversations about education.

Social media tactics in education provide the ability for virtual classes. There’s a group at Second Life called ‘Real Life Education in Second Life.’ It is made up of people who are wanting in the educational possibilities of the program. According to them, there are more than 400 universities and 4,500 educators participating in the Second Life Educators List (SLED). And this group is studying how to leverage the benefits of learning in a virtual world in order to assist the students of today.

Social media also allows students to interact across cultures, both directly and virtually. It also allows intercultural researchers to create new forms of study abroad via co-seminars helping to transform approaches to international education.

here are any social media networking sites for educators, networking and sharing information:
Education Futures – exploring the rise of innovative knowledge societies.
Twitter.com – a place where people can share in real time.
Facebook.com -(Sign up; review groups; use Friendster).
LinkedIn.com – ask “Questions” and “Answers” on Linked-In. Squidoo.com – a place to post and share topical information.
Gather.com – where you can post educational content
Skype – for instant messaging using audio/video.
Second City – for virtual teaching and conferences

Social media today is blending innovative technologies with social interaction, and the co-construction of new knowledge into popular social media outlets for online interaction that are centered around Web 2.0.


What Is Social Media Marketing

Social media marketing is a good way to connect with some people who can eventually become potential customers for online businesses. As such, getting the most affordable social media marketing packages can turn out to be a big help to individuals who own small businesses.

Corporate Tweets, Posts and Blogs that Sells

Virtually every existing company knows that having an online presence plays an important role in its success. And with the fact that a lot of companies are doing their best to come up with what they deem as the most effective marketing, PR and social media strategies, the issue on how they can take those ideas into the next level to reach their customers in a short span of time, is left.

Lots of advice can be gained from different marketing authorities on how to make your marketing strategies rise above the sea of competition – and it mostly commence in simply looking at those people that have done their strategies right, knowing what approaches had worked for them and then customizing those techniques and implementing it into your own business.

Mediabistro.com’s Mark Schaefer, an advertising and communications specialist, mentioned in the media job’s official blog that “so many corporate blogs are blah, blah, and double blah!” In contrast, he remarks that companies like Starbucks, Marriott, GE and Patagonia are awesome example of those that have done their marketing stratagems well. But how come they’re distinct among the others? Its in how they gain outreach to their customers through their blogs. When Starbucks permits loyal customers to post their own ideas through “My Starbucks Idea”, what makes Marriott unique is that the company’s owner, Bill Marriott are writing the blogs himself! GE’s corporate blog, on the other hand, highlights entertaining stories, multimedia and educational features as well (their imagination is really at work!); Patagonia is not left behind when it comes to posting even off-the-wall items. Perfect example of which is their post about “Waking up Puking”, Schaefer said.

On a side note, if a company does not incorporate blogging in their marketing strategy, you can feel their hype on Facebook and Twitter’s platforms.

“The key is to get customers to talk about your product”, tells Vijay Pullur, CEO and founder of a social media marketing company located in Mountain View, CA, (Google’s hometown). He also stressed out that social media’s key feature is that it tells the reality about certain companies – and those companies should know what’s going on in the social media’s grapevine…the conversation. Knowing your customers’ feedback about your service or product will let you fix it and you can eventually tell the people that it’s fixed.

The issue of whether you should utilize Facebook or Twitter relies on your company’s overall plan and the kind or type of customers that you want to get in touch with. Twitter and Facebook differs in a sense that the latter is where people go to connect and express more of the people’s personal side while the former is more on a flash news kind of stuffs.

For those business owners considering using breakout news and deals as a tactic to service their customers, then you can have a go with Twitter. In contrast, those that would often have a more in-depth conversation with their customer base; Facebook is the fitting platform to go. However, you still have to keep in mind that these social networks are not direct marketing channels.

Social media marketing luck is all about being engaged to what your customer are saying, feeling and word-of-mouth marketing is the most important of all marketing channels. Rephrasing what Pullur had said, social media is an earned media and you’ve to work hard for people to view your credibility. And it comes from engaging in meaningful and open conversations with your acquired followers.


Marketing Concepts

Global businesses are progressing towards new heights and small scale entrepreneurs are also following the landmarks to achieve the untarnished success. Salon and spa owners are growing in an incomprehensible manner, maintaining their pace with the current challenging marketing scenarios. They are looking for more agility in their businesses and more capabilities in their specific salon marketing or advertising endeavors.

Salon marketing concepts have been significantly evolving and integrating newer ideas and practical beliefs in order retain old customers and lure new customers. Such new and progressive marketing ideas significantly help in business keep growing and escalating to new heights. People are becoming more and more busy in their daily life schedules, so salon business owners opt for the most effective and convenient marketing strategies from salon loyalty programs, (salon or spa) hairdressing newsletter marketing to particular email marketing.

Many salon owners are concerned about managing as well as retaining their customers, but most don’t have a clear understanding of what is salon marketing or hairdressing newsletter programs. This is the reason they directly contact with the dedicated salon marketing companies that can develop customized marketing measures in order to consistently enhance customer loyalty. They offer creative and innovative salon loyalty programs that are deliberately engineered to attract repeat business. The Loyalty program also provides fully customizable rewards to the loyal customers.

These salon advertising companies offer extraordinary and exceptionally ideal SMS service reminders for the customers. It certainly helps create loyal customer base by automatically advising clients when they are due to schedule for their next appointment. They also provide fortnightly hairdressing newsletter, personalized with the specific salon’s information, and is delivered to the intended customer’s inbox.

It certainly helps in providing a constant connection to the happenings in salons to the customers. They know and understand the importance of aggressive salon advertising and provide SMS promotion programs in order encourage customers to call in and will turn even your slowest day around.

All the aforementioned techniques offered by the salon marketing companies substantially help in branding of the salon or spa. In fact, it is a crucial part of the business development for medium to long term success. For small salon and spas, it significantly helps in communicating their businesses core attributes, message and business qualities. Expert salon marketing companies attract salon customers through gift coupon cards, hairdressing newsletter and other means of enticing customers. Salon business owners also select direct mail advertising. Salon mail advertising is also a nice way to stay in touch with the existing local customers. It helps to bring in new customers that can push growth charts. In fact, it is a great idea to capture market roots locally.

One of the enticing services is reminder service. It helps customers to remember the date, time and schedule of the appointment. The web-based salon and spa advertising firms remind your busy and forgetful clients to stay on schedule every time.

The Loyalty Program database also stores information related to your clients’ services. You will easily be able to record the date of your client’s last visit and use this information to send SMS Service Reminders.