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International Marketing

The world, geographically, is a huge place. When you need to learn the aspects of internet marketing, you choose a great mentor who has an awesome internet marketing course for you to learn from. But, what if you felt a certain disadvantage for having that mentor halfway around the world?

The internet is very advanced in this day and age in its simplicity of providing information. To choose an international internet marketing course, it may or should have the following:

Informational Training Products

E-books are online books in Adobe PDF format and they are mostly the general training and informational products you can expect to receive from your mentor. They are very useful, as they might be in a form of a package that contains all of your mentor’s e-books at only one price. They could be printed out to read at your own convenience. Some e-books your mentor provides you may also include resell rights (rights to sell it), master resell rights (rights for you to sell and for your buyer to sell to someone else) or private label rights (rights to change the content of the e-book, the e-book cover, make yourself the author, etc).

Also, audio products can be downloaded for you to listen. The great thing about audio products is you may listen to them at your own pace and implement the techniques your mentor is teaching you onto your website, software, etc. It is also much easier to listen and understand the techniques, rather than reading e-books and understanding the techniques.

As for video materials, they are considered the most useful of all. With videos you can actually learn more by listening to and looking at the step-by-step techniques being applied. For example, videos can teach you how to make your own website (where the graphics and content should go to and so on) and also teach you how to use a software that your mentor has provided.

E-mail Support

Make sure the course has an efficient group of experienced people that can help you with your doubts on how to use a certain software or advice you on the techniques that you are using. They can also help you with lost links or passwords to gain access to their training materials. With the use of e-mails, it saves you cost for you do not need to use long-distance phone calls to ask for help.

Teleseminars

Teleseminars could be carried out by experienced people or preferably, your mentor. Teleseminars are basically phone calls for you to call in and listen to what your mentor has to teach you and other people that took this course as well. It would be great if he has recorded this teleseminar and giving you a link to download in the future and listen to it again to make sure that you understand. Find out if he has recorded past teleseminars and you can listen and learn from them as well.

Workshops

Your mentor himself or a certain group of skilled people may organize a workshop in your country. This workshop could be to summarize all that you have learnt and implement, or to teach you new techniques that can benefit you in time to come. When you’re there, you may state the problems you’re facing and clear your doubts. You can also network around with the other apprentices that have signed up for his course. In this way, you can share tips, advice, and tactics and so on.

Seminars

Your mentor might be giving a presentation at a well known seminar. It can be in your country or it can be at another country. If you could afford it, attend the seminar, listen to your mentor’s and other speakers’ presentation to learn more tips on how to generate traffic to your website, web copywriting, etc.

Internet Conferences

To have an internet conference, you might have to download a software in order to see and listen to what your mentor is doing. For example, it might look like a chat room where you can ask him certain questions, and he might also be teaching you a step by step method to generate traffic, developing a website and so on. This is very useful for it is like a one on one conversation.

In point of fact, it does not matter if you are halfway around the world, because you will still be benefiting by learning from an international internet marketing course. The internet has its ways and means for us to learn and interact with one another. Through the internet, the world feels like a much smaller place after all.


Internet Marketing Agency

Do you need Internet marketing for your website? Many people do not think so. They believe that having a good quality website is enough to get them the kind of traffic that they need. They could not be further from the truth.

You may have the best site on the net, but its not getting noticed because it lacks visibility. Visibility is a key ingredient in getting your site working for you. If you are not as visible as your competitors despite having quality content and the best features around, you will lose out on the kind of traffic that will turn a buck.

Think about Internet marketing as a way to get your name noticed. It is just like having a product that is so good and while there are people who swear to it being good and come back over and over again to buy it, you may not be generating enough of an income to keep your production up.

Sure, you can say that word of mouth will get people to come and visit your site and maybe they will, but until they do, will you suffer the consequences of low revenues simply because you did not use an effective internet marketing strategy?

What is Internet Marketing?

In a nutshell, internet marketing is an advertising strategy that gets your site noticed by a lot of people who visit a lot of other sites and search on search engines.

How can Internet Marketing get my Site Noticed?

There are a lot of ways. The most mainly used and probably one of the most effective strategies used by websites and SEO companies is pay per click advertising.

Pay per Click Advertising

This strategy gets your website advertised and shown mostly all time somebody types in a keyword that you chose to include in your list of active keywords. With the right bid and the right ad formulation, you can get people to come to your site simply because of these pay per click ads.

How much does Pay per Click Advertising cost?

Pay per click ads may cost as little as a few cents per click to over fifty dollars, depending on the popularity of the keyword you are targeting. Since you only purchase the clicks that your ad gets from people who might be interested in what your site has to offer, you are getting the most for your money.

Google has released a great tool to search for the current CPC for keywords which can be found at https://adwords.google.com/select/KeywordToolExternal

Where are pay per clicks ads displayed?

Aside from these ads showing on search engines mostly all time someone types in a keyword that is relevant to what you are selling, by choosing to have these ads shown on certain content based sites that are related to your product, you also get an additional chance to attract customers that are already on a site that is similar to yours.

Always be careful when opting to advertise on certain content based sites. The website publisher receives a percentage of the cost of the click. The temptation will be there for the website publisher to click on your ad to increase their revenue from the pay per click ads on their sites.

Does Internet Marketing Work?

It may be fabulous competitive but it does work. Search-related ad spending in North America neared $10 billion in 2006, growing 62% over 2005. [Source: Search Engine Marketing Professional Organization (SEMPO), February 2007]

Six out of 10 marketers are planning to increase their paid search and natural search budgets over the next 12 months, a higher percentage than for any other digital marketing channel. [Source: E-consultancy UK Search Engine Marketing Report 2007, April 2007]
* Half of respondents are getting an ROI of more than 300% from PPC. For natural search, two thirds of respondents are getting returns of more than 300%.
* For return on investment, Google is rated as the best search engine by 80% of company respondents compared to 11% for MSN and 8% for Yahoo!.
In the US, 65% of advertisers said they expect to increase investment in search, although a mere 7% were likely to cut spending. The rest expected search spending to remain constant. [Source: Jupiter Research, April 2007]

I want to try Pay per Click Advertising, where do I start?

If you are planning on starting your own pay per click advertising campaign, Google Adwords (http://adwords.google.com) or Yahoo! Search Marketing (http://searchmarketing.yahoo.com/) is a good place to start.

Try not to waste your recious advertising budget by making sure to implement the return on investment (ROI) tracking codes on your site. The ROI tracking quickly identifies which ads are working and those that are just wasting money.

Is there anyone who will do my Internet Marketing for me?

You could use an Internet Marketing Agency but expect to spend around 15% of your budget on their management fee. Their expertise is mostly worth paying for as they can use their expertise to make your budget go much further.

You can get the quality traffic you want by using smart Internet Marketing strategies. With a little help from an SEO team that knows what needs to be done within a certain budget; you can start generating the kind of income you want.

Good luck with your Internet Marketing!


Guaranteed Seo

SEO Wonders provides useful SEO services to website.SEO optimizes the content and build link popularity so that the website can achieve visibility in several high ranking search engines like Google, Yahoo, MSN, AltaVista etc. SEO services help to find relevant directories where the site can be submitted for better linking.
A search engine will show Maggie only resources (websites) it has on record. So make sure to submit your site to the key search engines and directories. You don’t need to hire somebody whoever will charge you huge dollars to do this. Nor should you fall for any of the auto-submit software or services. This should be done by hand, and anybody can do it. You can do it yourself.
SEO Wonders a Web promotion company India that offers a complete package of search engine optimization, with initial planning stages after through discussions and contemplating to final implementation and testing of their services is the best bet you can have.
Choosing an offshore web promotion company India has its advantage of cost effectiveness and timely delivery of fully functional web site promotion.
Web promotion means listing your website at top position on leading search engines like Yahoo and Google. Also with proper web site promotion and Search Engine Optimization of your pages and listing in leading search engines, your business will get a major boost. Web site promotion is achieved with effective search engine optimization of your website for top listings in search engines.
Now anyone can make money online without doing anything, but you need to do any smart techniques to make handsome profit through adsense. Best placement of adsense ads, color matching, best size of adsense ads, there are many webmasters struggling hard to earn any good money a day through their sites. But then any of the geniuses of them are enjoying hundreds of dollars a day from adsense ads on their websites. What makes these webmasters different from the other kind is that they’re different and they think out of the box.
Our internet marketing SEO firm approach utilizes is a complicated technical process to assess, refine over and above with managing client with good web approach. Internet marketing SEO firm’s services are completely web based and provides clients with accountability metrics together with dashboard-style reporting for all online along with offline operations.
SEO Wonders strives to achieve the following goals:

1. We use tried and tested methods for achieving top rankings for websites
2. Build long-term customer relationships and provide best-in-class customer service
3. Work involved in achieving top ranking for a keyword.
4. Promote the benefits of web standards and be a leader in the industry
5. Low budget and high quality SEO services we provide
6. Our SEO services naturally improve your search rankings

We offer our customers great unbeatable prices with best quality or services. We’ve the right company to help you or your company to achieve the goals of your internet marketing world.

Join hands with SEOWonders – Because we are confident that our high quality and Web solution/SEO serviceswill make continuous cost savings to your business. Our goal is to respond as swiftly as possible to you.

Please Mail your queries to us at
info@capstonebpo.com


Seo Guide

SEO or Search Engine Optimization is one world wide web marketing strategy that any world wide web entrepreneur would want for their website. Well maybe except for those that really established a strong name over the web, but as for those that started out in ecommerce would really need to learn about SEO. Let’s get to the point, SEO is used as a way to raise a website’s rank in any search engine like Yahoo! and Google (any of the top 10 slots will do, but It’ll be greater if it would be in top 1). By doing so, the possibility of visitors that visits a website would increase, thus increasing sales and profit margin. So long-story-short, SEO is all about increasing the visibility of a website in the world wide web by use of search engines. Now the question is, how do you do SEO?

SEO companies are now available for hire around the world, such as SEO Philippines companies. Some companies have outsourced their SEO needs to these establishments. But it can also be done by anyone that knows basic SEO procedures, even at home. So here is a step-by-step, do-it-yourself, guide on SEO and how to increase visibility in the world wide web.

Step 1: Get Your Keywords

The first step that any SEO Philippines company would do is to research on keywords that perfectly describes the website. Free online keyword research tools like Google Adwords Keyword tool or SEO Book’s Keyword tool are popularly used by many SEO specialists. Highly competitive keywords is the main ingredient in any successful SEO dish. But highly competitive doesn’t only describe single words such as “SEO”, it also emphasizes on the keyword structure, if it really describes the website like “SEO service in the Philippines”.

Note: In a keyword research, always make sure that the keywords are relevant to the website to be optimized. Irrelevant keywords pointing to a website could earn a one way trip to “Ban”svill courtesy of search engines.

Step 2: Know Your Enemies

Well not exactly “enemies” per-se, but competitors. After doing a keyword research, It’s time to look up on your competitors by use of your chosen keywords. Try looking at what SEO tactics or strategies they’ve done. By viewing their source code (ctrl+U for Firefox), you can see the keyword density, meta tags they used, alt tags, and title tags (I’ll explain these later on). To learn the number backlinks (I’ll explain these later on) of a website, try using SEOpen’s free backlink tool, this way you’ll know what you have to beat to gain their spot. Using your competitor’s strength against them is one successful way to succeed in an SEO campaign.

Step 3: Start On-Page SEO

So here we’ll start the first pace of SEO, the on-page optimization. Actually, SEO is divided into 2 parts, the on-page and off-page (which I’ll discuss later on). On-page optimization involves making changes within the website to make it more “search engine friendly”. The strategies and tactics used here are as follows:

* Content Optimization – This strategy involves changing the content of the website, particularly with it’s text elements. One way is to embed the researched keywords on texts found throughout the website, focusing mainly on the headers (those with the big bold letters). It is said that keywords used should be take about 7% of the total number of words in a content. Let’s say you have 400 words in a single page, so 7% of that 400 (which is 28) should be keywords. Note: Make sure that the content is still readable after placing those keywords. Remember that the users are still your prhyme target, not the search engine spiders.
* Site Map – Site maps are an important part of websites optimized for search engine. This way, search engine spiders (or robots) could easily crawl through the whole website by use of site map. Making it easier for spiders to crawl through the website is one way to make a website “search engine friendly”.
* Meta Tags – Meta tags are comprised of the Title, Description, and Keywords of the website. Other than the content of websites, meta tags are also the perfect place for keywords. The only difference is that these things are like a “Free Buffet” sign for search engine spiders, it’s the one responsible for attracting search engine spiders to crawl your website. But remember that it still depends on the structure of the meta tags.
* Alt Tags – Alt tags are those found in HTML image codes. Let’s say your keyword is “SEO Philippines”, your image tag should now look like this: Just like the meta tags, alt tags are also an appropriate place to put several important keywords. Note: Make sure that only one (1) keyword should be placed on all alt tags found all over the website to avoid keyword spamming (which is part of black hat SEO)
* Title Tags – Like meta tags and alt tags, title tags are also an appropriate place to put some keywords in. By adding a keyword, let’s take for example “SEO Service”, in the title tag, the HTML hyperlink tag should look like this: Note: Alt tags are not seen by visitors, only the search engine spiders so it would not hurt to just leave it with the keyword. But title tags are seen by visitors, so make sure that the title tag is still readable after embedding the a keyword or two.

Step 4: Start Off-Page SEO

Unlike the on-page, off-page optimization involves SEO strategies outside of the website. This part of SEO is divided into two categories, backlinks and public relation strategies. Backlinks are links all over the world wide web that points back to your website. It has long been considered that the many backlinks you have, the more popular you’ll get. Another theory added is the weight or importance of the website where the link is coming from. Tools used to determine the popularity of a website is through Google’s PageRank and Alexa traffic tool. Here are some of the strategies used by SEO specialists to get backlinks.

* Link Exchange – One of the earliest forms of backlinking involves exchanging links with other relevant websites.
* Article Marketing – This type of off-page SEO can be considered both for backlinks and public relations. An article commonly generates an average of 3 links (depending on the kind of article directory it was submitted). It’s also considered as public relations because these articles commonly promotes the business they are trying to market.
* Blog and Forum Commenting – Forums and blogs are also a popular trend to generate backlinks by using their signatures as links linking back to your website.
* Blogging – Other than commenting on other blogs, creating your own blog and embedding links is another popular way for generating backlinks.

PR or public relation strategies of off-page SEO involves generating traffic not only through search engines but also with other types of media. This type of off-page SEO mainly works by marketing their service through word of mouth. These strategies involves the use of:

* Social Media – Social media such as Friendster, FaceBook, Twitter, and MySpace are the perfect place to start a buzz that could benefit the website through the marketing strategy they call “word of mouth”. Adding a link could also help in getting more backlinks.
* Social Bookmarking – By using the articles in bookmarking sites such as Technorati or Digg, people could easily learn about your services through your article. This is also another way for the articles to gain more importance in the web, thus increasing the chance for your websites to be visited through your articles.

Other forms of off-page SEO is submitting your website to search engine directories. Make sure to submit your URL for free to Google, Yahoo!, Alexa, www.altavista.com, www.alltheweb.com, www.excite.com, www.lycos.com, www.webcrawler.com, www.Jayde.com, www.whatuseek.com, and more. DMOZ and Yahoo Directory listings are tremendously valuable. There are a lot more free and paid search engines and directories to submit, but if you do not have time to search for and submit, you can also use our search engine submission service.


Seo Consultants

Boynton Beach, FL – May 12, 2008

I’m sure most of you’ve heard of PPC and Organic Search Engine Marketing and Optimization. If you are anything like me you’ve probably thought to yourself “I do not have a clue what a Search Engine is let alone what Search Engine Optimization is?”

We, at Developmental Performance Consultants along with Derrick Harper’s Wealth Funnel System of online marketing education experts, want to share with you insights into the world of Search Engine Optimization and how you can utilize this web 2. 0 technology to have your products/services and business more exposure on the world wide web.

A Search Engine is basically a program that searches documents for specified keywords and returns a list of the documents where the keywords were found.

Google, MSN, Yahoo, and Alta Vista are all search engines. A typical search engine works like this: you type in the keyword(s) you are looking for, the search engine goes to work finding the various possibilities, then you are provided websites that have solutions for your inquiries.

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via Organic and Pay Per Click (PPC) search results for targeted keywords.

Organic traffic to your website is FREE. PPC is just what it says; you as the advertiser pay each time someone clicks on your ad.

Organic traffic represents about 80% of the Search Engine Marketing with PPC accounting for 20%. Typically, Organic traffic is generated through articles, press releases, and blogs that link the customer back to your website but it takes any time before your site is ranked in the search engines with this method. PPC marketing might be costly, sometimes up to $150 for 1 sale, but the monetary rewards may come more quickly because your website gets indexed immediately (in other words your ads show up immediately).

Does it make more sense to generate FREE traffic and put your dollars to work in other areas of your business? Or, will the ROI for PPC advertising be worth the revenue you will generate from the immediate traffic to your site?

You Decide!

Media Marketing

I recently found a survey that determined most businesses are still only experhymenting with social media marketing. That’s why it seems worth paying attention to how any big and successful brands use it in their own strategies.

It would appear that about two-thirds of companies who took this survey said the amount of money they spent on social media has increased since last year; 30 percent said it has stayed the same, while 81 percent of these companies expect their budgets to increase in the near future.

Social media marketing among businesses – both large and small – has grown over the past two years, no doubt, however the survey reveals that most businesses are largely still in the experhymental stages when it comes to their social media marketing strategies. The statistics reveal businesses are starting to get to the place where they view social media as crucial, however. About 90 percent of those surveyed said they expect social media to take up more time in-house over the next year or two.

What is social media marketing? It includes all the online technologies and practices that people use to share ideas, opinions insights, experiences and perspectives with other people online. Social media technology includes a number of online communications hubs driven by users: Internet message boards, blogs, podcasts, wikis, and videos. There’s also vlogs, wall-postings, picture- and music-sharing sites — all online social networks including Twitter and Facebook, for communities of people sharing interests, from pets to puberty.

It was the year 2007 when social networks started to gain popularity. Today social media memberships are in the multi-millions and social media is still growing exponentially. Facebook was at more than 300 million users

Another recent report states that 85 percent of companies surveyed use Facebook as part of their marketing strategy. There are also social networking and video sharing places like You Tube and Google video, virtual reality sites such as Second Life, Last.fm and iTunes for personal music, Flickr to share your photos and micro blogs like Pownce or Twitter.

Social media is all about being social so new media marketers must have a social media strategy for each and every client, with specific tactics for getting involved and having two way conversations with their customers online. And social media also affords the opportunity to create pages that provide links back to your website, for inbound traffic and links that enhance search engine optimization (SEO). When you write unique content and then embed with your key words the search engines can track it, rank your website and then when people search online, they’ll have a better chance of finding your content.

A page website must rank well in the search engines to help people to find your company via specific key words and phrases, and your company will be listed on the first pages of Google. Hopefully above the fold.

Building traffic on the social media sites to attract attention to your company is also a good social media marketing tactic. Article publishing, electronic press releases, blogs, directories, text linking – these, in particular, are all social media tactics.

Writing unique content and then embedding it with your key words helps the search engines track it, to rank your website and then when people search online, they’ll have a better chance of finding your content.

(Source: E-Consultancy and the Online Marketing Summit, and Nielsen),


Marketing Agency

Nowadays there are various options for email marketing or business. One can perhaps find an email marketing agency very easily. People may even get the concept of email transmit software and mailing catalog lead generation. If someone is unfamiliar with the internal operational of these policies, it may appear very puzzling. In this editorial, it provides about each aspect to conclude how they can help grow business and how they work.

Email marketing agencies:

An email Marketing Agency can assist to plan a direct email marketing operation to endorse business and boost sales. Every agency works in a dissimilar way, the majority of them offers advice on mailing catalog lead generation, email design, introductory emails, email list management, sales promotions, and database marketing. If someone needs additional aid, there are a lot of email marketing agencies who can present email broadcast software to assist build, track and send emails. If the person is unfamiliar with promotional campaigns and email strategies, an agency may propose the information needed to turn out to be an expert on the subject. Most agencies will offer marketing tips to help force readers to website and obtain them to choose in to email list.

Email broadcasting software:

All companies must have the ability to converse with their customers professionally and effectively. By using email broadcasting software one can make this a whole lot easier. With software, one can bring email marketing management in house. This makes sure that email list will not get into the wrong hands. Software can be used for newssheet distribution, email marketing, promotions. Good quality email broadcasting software has mailing list formation and editing, email message work tools, and professional email broadcast. Grand email broadcasting software has everything mentioned in the earlier sentence, plus data-processing tools, link and email tracking, a bounce-back pickup system, , an integrated sign-up page, mailing list lead theft protection and a double opt-in option.

If an email marketing agency is not capable to bring the leads that are necessary, one can gaze into the lots of companies who suggest mailing list lead generation. These companies can give qualified leads that can be used for finding new customers. Starting an Internet marketing operation can be challenging. The biggest error dentists make is starting without a distinct goal. If the goal is to boost brand knowledge in a major city, this would require a different strategy than one focusing on finding new patients. By establishing goals early, it is easier to spend money more properly. Or else, it is like going to buy a car without any model or price in mind.


White Hat Seo

Internet marketers and the ongoing struggle to make money online. There are more and more people going on the Internet to seek their fortunes.

It is almost like the old “Gold rush days” of California. I am sure we all remember those days. You do not need anything more than a computer and a connection to the Internet to become a Internet marketer.

The promise of being your own boss and making a lucrative income awaits everyone willing to give it a try.

There are a few things that Internet marketers need to know in order to begin their new careers. If you sell anything on the Internet, you will probably have a website.

Visitors to your site are considered traffic. You must generate a lot of traffic to covert the visitors into actual sales. This is where SEO enters into the picture.

SEO is all about search engine optimization. People on the Internet will find you through the major search engines when they use keyword searches to find the information they are looking for.

Your website, forum posts, articles, etc. should be using SEO so the search engines can index your website and then rank it so it can be found correctly when people use the search engines to find relevant information.

For a while now, there is a battle going on in the Internet among marketers that use SEO. Black Hat SEO is to use optimizing practices to fool the search engines and the use of other traffic generating techniques that are questionable or unethical.

Generally stated, the Black Hat SEO techniques are used to fool the search engines into believing a website is very relevant to the keywords searches when in fact the promotional site may only be a blatant sales tactic.

White Hat SEO is the opposite of Black Hat practices. The White Hat SEO marketers play by the rules. They need their sites to be relevant and fair, offering solid information on their sites.

White Hat SEO individuals count on the sale of their products or services after real trust has been established first.

There is now a lot of gray area in-between the black and the white because nothing is really black and white. Remember the first time you began to play in your new sandbox? Someone probably told you not to get dirt mixed in with the sand. How long did it take before the sandbox began turning a shade of gray?

Call them the Gray Hat SEO practitioners. Today, there are many. White Hat SEO requires a lot of patience, without any solid traffic coming into your promotional website for any time. For someone new in the marketing game, asking them to be very patient for traffic is a lot to ask.

The competition for traffic is very tight. It is not easy trying to make a dollar and stay in the White Hat rules of engagement. The lure of certain questionable methods in order to gain more exposure will sometimes be employed.

Admittedly, the lines between white and black can easily become blurred. When there are questionable traffic generating techniques available to use that get results, then quite often, any of these methods will be adopted as marketing tools.

The search engines need everyone to employ White Hat SEO so their visitors can find relevant information on what they are searching for. This is why they are called “search engines”.

With more marketers fighting for exposure, questionable SEO tactics will always be used by some. In the end, it will be up to the Internet marketer to find it in them to monitor themselves, play by the rules and learn as much as they can about proper SEO methods.


Marketing Magazine

Anybody who has a product to sell, an idea to promote or a service to offer relies on advertising to get the attention they require. There are so many forms of local advertising and net advertising that finding the correct medium can sometimes be a daunting task these are some examples: web banner advertising,
PPC search engine
ppc search engine advertising is a paid assortment of announcements which appear on the first pages of results in ppc search engines (Google, Yahoo, Overture, etc. ). They have recently become an important consideration when marketing a company’s, or small business web site . The times the advertisement appears depends on the keywords chosen by the website marketer, in addition to appearing as “text” rather than a graphic or banner. Therefore, such advertising at times is referred to as “textual”.

Magazine Ads –

You can advertise on magazines and save up to 80% off the regular price. There is a company called Media Bids , which allow you to meet other marketers as well as to choose among different marketing packages available. The service is free. You only pay for an ad if you choose to make a purchase.

As you can see, these techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my free e-book
Banner advertising
The net is now changing at an accelerated rate, it has made web banner advertising a popular and widespread form of advertising where practically all the websites have one or the other form of a advertising banner on it. Though it is thought that the effectiveness of banner advertising on the web has declined, there are many tips, which if followed, prove to make people rush to your website!

When you create a banner file make sure the banner ad uses only a small file. This is because a large . gif or . jpg file takes a few seconds to download, wherein the visitor may have either left the page or just scrolled down the page without seeing the banner. And if people do not view your banner, they’re sure not going to click on it! So make it a point to restrict your file size to below 10K or 15K;it may be difficult, but where there is a will, there is a way! Make it a point to have a call to action on your banner. This means having the words ‘click here’ or ‘sign up now’, where you guide the user to click on the banner. The main reason this has to be included is that people are so used to off-line advertising where people just view banners, without having to do anything. They are usually not aware that they have to click on the banner to find out more! So make it a point to have a call to action on your banner ad to improve the effectiveness of the banner.

Local Seo

Any web venture will require the assistance of the local SEO services to ensure a consistent display of its goods and services that will attract more web traffic to be translated into great sales and high profits. Some of the fundamental local SEO services that can contribute to the success of the web venture include keyword ranking, content utilization, organic search traffic, appropriate backlinks and web audience engagement although there is a myriad of such impactful services.

Highly Ranked keywords

A website needs not only a catchy name to lure the web users to it; it needs to have catchy keywords for a quick and successful search to its location. Keywords need not be limited to one word only; it may be a phrase that would be unique but simple to remember for web users to search for the desired site. Certain keywords were researched to impact ten times the search traffic which all websites desire. Getting the right keyword is one very important local SEO service that all websites must engage proactively in.

Content Utilization

Another important local SEO service is to ensure that the contents of the website are always fresh, interesting and captivating to lure more web traffic. Hence, multiple conversion types must be identified with multiple levels tracking to identify web users’ needs and demands to improve the content posting and relevancy.

Search Traffic

Local SEO services can also assist in generating higher web traffic by checking on previous figures. Appropriate reports are required to identify peak trends as well as valleys and plateaus which are dependent on various marketing tactics. A wiser option would be to flow with various search engines instead of relying heavily on one as there are millions of web users on different platforms.

BackLinks

Links are important to direct more web traffic to the desired site for greater sales and profit; hence, link building with great content form one of the best local SEO services that can bring more traffic to the business site. The level of effectiveness on any Internet marketing small business site is tremendously high if the site is well planned out and maintained. Web traffic can increase in leaps and bounds through word of mouth on an excellent Internet marketing small business site that is appealing. The site serves to attract web users to consider the products and services offered that will be translated into sales. Hence, the site is an important tool for attracting web traffic while establishing healthy relationships with all likely clients for more sales.

Web Audience Engagement

Internet marketing small business services also include developing components that will engage the web audience as they visit the business site. Trending components will keep the web audience interested in the website and its offerings. Opportunities abound for establishing a good relationship with the web audience while improving the products and services. Several web business sites do not just concentrate on promoting their wares but identifying with their web audiences’ emotions and needs. Chat rooms and online discussions as well as public messaging walls are created to engage the web audience into more feedback and improvement of the business offerings.


Online Marketing Companies

If you are thinking of starting your own search engine marketing company, or you are looking to use a company for your own website, it is crucially important for this company to be Google qualified. There are a number of reasons for this. First, Google is one of the most prominent search engines on the web. It is also a global leader in various forms of advertising. By being qualified through Google, a company will have the necessary foundation to earn large revenues from their clients. Most importantly, these companies will have a great deal of confidence from their customers.

A company that is Google qualified is one that has a great deal of experience. They are also able to meet the rapid changes in the market whenever they occur. In the last few years, search engine marketing has become one of the most competitive industries on the web. Due to the fierce competition, you must have up to date information on the latest advances that are occuring in the SEM industry. Google cannot make changes to its structure overnight, and if a company is not ready for these changes, it will be difficult for the company to succeed. If you are looking to use the services of a Google qualified company, it is important for you to make sure they have inside experience. They should be able to show you a track record of success.

One thing you will notice about many of these companies is the high prices they charge. While the prices are not necessarily a bad thing, it is important for the company to back up their fees with real results. Too many search engine marketing companies charge large amounts of money without being able to show a track record of success. It is these companies you will need to avoid. One thing that you will also come across on the Internet are consultants. These consultants may be freelance, or they may be affiliate with a company. These consultants will essentially charge you money to show you how to use SEM to your advantage.

While some of these consultants have a great deal of experience, many do not, so it is important for you to differentiate the good from the bad. No matter which company you choose, it is important for you to make sure they have established credentials. They should be able to proof they are Google qualified, and having a fancy website is not enough. Their training and strategies should come from the leading search engine companies, and these are MSN, Google, and Yahoo.

Marketing Objectives

“Do not make the mistake of treating the Internet as if it is simply an advertising medium. The Web has more in common with the telephone than print. ” – Peter DeLegge

The Internet is a means that many use to communicate everyday. Unlike the phone, the Internet ads a visual sense of communication and allows for the spread of consumer-based information. Because the premise of the Internet is communication website owners need to ensure a level of interactivity with visitors.

“Your Internet business strategy should be an extension of your company’s existing business strategy and well-integrated with absolutely everything your company does off-line. ” – Peter DeLegge

Websites do not need to be somehow set apart from the functions of brick and mortar stores. The very things you do in-store should also be reflected online. Some netrepreneurs believe that an online store needs to be different from their storefront. You will be better served if you make the web an extension of your show room with the added bonus of client connectivity on both fronts.

“Most corporate Web sites are horrible about responding to email inquiries, don’t let yours be one. ” – Peter DeLegge

If a client leaves a voice mail you will likely find it important to return the phone call. In the same way emails should elicit a committed response. We may find it easier to simply ignore the large volume of email we have in our accounts, but the truth is emails represent either existing or likely customers. We do ourselves a disservice if we refuse to respond.

“The Internet provides a great opportunity to provide your target markets with high quality intellectual capital that can help position your company as a thought leader in the minds of your target markets. ” – Peter DeLegge

You know a significant amount about your business and the products and services you provide. A series of ‘intellectual capital’ articles cab be an important contribution to your visitors.

When you place educational articles optimized with keywords or phrases you contribute to the understanding of your business while improving your ranking on search engines.

“Keeping up with the rapid changes of Internet marketing is a full time job. Find an expert and use him or her. ” – Peter DeLegge

If you find it difficult to manage online marketing on your own you can always seek out a professional to assist you in reaching your online marketing objectives in a way that provides adequate return on your investment (ROI).

Seo Web Design

It is well known that the best way to search engine optimize a website in terms of its design is to keep it as free as of many bells and whistles as possible (including images, banners and graphics. ) However once you have some excellent copy to put on the front pages of your site your job does not stop there. You should make sure your web design is going to nicely support that text as well.

First of all make sure that there is no Flash, image map bytes, java script or any other kind of multimedia on that page. The search engine spiders will read that as blank space. Second of all make sure that you include text for your image ALT tags as well as for all of your anchor tags.

Thirdly, you need to consider how your HTML code will be prioritized and arranged on the page. It is also absolutely essential that your HTML code is clean as well. It does not matter if the web page looks right. It is what is beneath it that matters most to the search engine spiders (the sloppy HTML scraps and ends of mistakes that you don’t see. ) If this is sloppy enough your website could end up being ignored or repressed for a long time before it actually becomes part of a page ranking.

You should also never underestimate the impact of your site’s functionality and architecture on the search engines. An assessment of this is surely known to be a part of many of the algorithms that govern page rank popularity on the major search engines like Google. If a search engine does not think your site is well put together it can simply ignore it. This means that nobody will ever view the clever search engine copy that you were trying to get the site’s search engine optimized architecture to support in the first place. That, of course, would be a waste of time.

Search Engine

Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines? You probably wondered what it would take for you to achieve that elusive #1 place in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.

What is Search Engine Optimization (SEO)?

Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

Impact of High Search Engine Rank on Sales

Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a specific product or service. Let’s examine factors that influence sales to view how effective search engine optimization can boost your revenues.

Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:

* The average ticket is the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).

* Web Site traffic is measured by the number of site visitors, commonly expressed as the number of page views per month.

* Conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.

Let’s look at an example. The Ultimate Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a high search engine rank will increase the number of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW’s monthly sales should (approximately) double as well (to $5,000).

Keep in mind that a high search engine rank will have a measurable increase in traffic only if there is significant marketplace interest in taupe widgets and your web site appears in the first thirty search engine results.

However, search engine optimization is not going to produce measurable results if there is very little demand for taupe widgets. The #1 place in search engine result pages is not particularly impressive if only two people search for “taupe widgets” each month. Role of Keywords in Search Engine Optimization

Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.

Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.

Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for “navy widgets” is worthless if you sell taupe widgets exclusively. A likely customer will find your page, quickly discover that you don’t sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero. Using Keywords Effectively

Choosing a set of target keywords is the first step in search engine optimization. The second step is using them in the body, title, headings, and meta-tags of a page.

Include the target keywords in the text of the page. Don’t overdo it, though — the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place

The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company’s name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say “click me” to a prospective customer. “Superior taupe widgets – 50% off every day” is a good page title, while “Ultimate Taupe Widgets, Inc.” is not.

Incorporate keywords into the headings on the page, as well as into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of your page, and the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned on the page.

Understanding the basics of search engine optimization is an important first step in creating an optimized, well-positioned web site.


Free Seo

Often than not, the business entrepreneurs struggle to find the right SEO companies which will fulfill their requirements to the best. To ensure the kind of service a company renders and to get a glimpse of their service charge, it is imperative to avail the free SEO quote. Getting the free quotes from a multiple SEO companies help you compare the services and the prices that the SEO companies offer.

Getting the right quote is the most important thing that needs to be prioritized prior finalizing a business deal with a SEO firm. Search engine optimization is a huge domain in itself and incorporates an array of specialized techniques to help the online businesses gain better search engine visibility and rankings. Getting free SEO quote will intimate you about the kind of service rendered by a professional firm as well as let you analyze the cost of the service.

All the professional companies offering SEO service in USA have separate webpages in their respective websites wherein you can request quote. The page needs the clients to fill in some details, such as their names, the domain name, their contact numbers, e-mail address, website URL. Generally, the SEO firms get back to their clients in 24 hours of receiving the query.

Since, search engine optimization encompasses a myriad of services such as on-page and off page optimization, image search optimization, video search optimization map optimization, link building campaigns or local search optimization, it is imperative to introspect on a firm’s forte and assess whether their services meet your specific business requirements. It may be a fact that you do not require all the services included under the package and hence, although filling up the quotation form, it is better to specify the services you wish to avail to meet your needs to the best. Companies rendering SEO service in USA also offer paid search engine marketing services. So, make sure you make your requirements clear while asking for the quote.

If your business is catering service to any specific geographic location that is, any particular city or town, then it is necessary to optimize your site for local search so that it gains better web traffic from the customers who are located at vicinity. Thus, although availing free SEO quote, make sure that you mention the likely market.

Getting the free SEO quote for your business will help yield beneficial returns. Not only, you will be able to assess the kind of service rendered by a SEO firm but will also help you determine the entire cost of the campaign. There have been an overwhelming growth of companies offering SEO service in USA and the service charges of the companies vary to a great extent. Since different SEO companies have different approach to search engine optimization process, their prices rightly vary from each other. Requesting a quote can thus make your selection a bit easier. Browse through the web and shortlist few companies and ask for free SEO quote and close the deal with one which offer you the best service in affordable rate.


Best Seo

SEO is considered the most important aspect of getting a higher page rank even today after Google’s page rank upgrade has been introduced. Most web site owners/administrators either hire SEO experts or do it themselves. SEO has become so widely seen that it seems that everyone from a content writer to a graphic designer knows how to work on SEO and how it can affect the overall ranking of your web site on Google or secondary search engines.

The first and foremost thing that you should look at while hiring an SEO expert is how well they have ranked their own website. There are many web site owners out there who would agree that they have fallen into the trap of big SEO promises at least once. Every SEO firm promises your website a good ranking on Google but how many of them can truly keep the promise is a different story. There are many websites whose targeted phrases are not even ranked forget about the ranking of the entire website or a web page.

So the thumb rule is check their website ranking before you choose to fall for their promise of SEO. There are some SEO firms who are new or do not have their website yet. For such firms, you can always check their past records and if you get any good references from other website owners/their previous clients then that will hold its weight.

One of the other things you need to do especially in the light of the matter that SEO firms seems to be coming up everywhere is research. Do background research of the individual, the firm and their previous clients and SEO deliveries.

The Promise

If your web site is new, is in a high competition market or industry and if the SEO firm tells you that they can get your website top Google rankings within 60 days, then you should not sign up with the firm. This is simply because either they have no idea whatsoever of SEO or they are saying it to lure you. To avoid wastage of money and time and to avoid the frustration later on, you should avoid such a firm completely.

A straight-forward or top of the line SEO firm will always provide you with realistic expectations that can span over many months and even years depending on your market, the competition and scope. If you have a new web site that is competing in a market with moderate competition then a good ranking in 6 months is sound promise but the same time frame will not be possible in a high competition market.

SEO services

It is necessary that you ask your SEO firm what all will be included in the SEO package before you sign the deal. It is not necessary for you to receive a complete breakdown of each SEO activity but a broad understanding is essential. A SEO firm should ideally inform you about the areas of your website that will be changed to enable SEO and how they’ll carry on with the process of link building.

Most of the top level or good SEO firms will live their promises and provide ample proof of what they are saying and what they are planning to do. Some of the top level SEO firms even provide a guarantee although not all of them do it. Not providing a written guarantee doesn’t mean that a particular SEO firm is not good. The reputation of a SEO firm in the market is in itself a huge guarantee. So if you’re signing up with a top level firm with a reputation to back it then you can be rest assured that they’ll back up what ever they promise to deliver in the SEO package and within the mentioned time frame.

There are time when you might end up being on the wrong track since it is not always easy to determine if your SEO company is as good as it claims to be. There are some SEO firms who have had a great record but off late their performances have gone down. So if you’re not aware of their recent client feedbacks and if you go by their past client feedbacks then you might end up being on the losing side of the deal.

SEO is an important aspect but to deal with it better, you need to first get an understanding of what it really is and how it can actually help your web site. When you’re informed enough, you’ll be able to take the right decision.


Interactive Marketing

Fewer than 25 percent of respondents to a recent study of marketers, agencies and media companies said their organizations were “digitally savvy,” while more than 90 percent reported they plan to increase what they spend on their digital marketing efforts.

That’s an intriguing disparity and probably indicates a general recognition that the old methods of marketing must change to accommodate the potential digital media offer and at the same time an acknowledgement that new skills, tools and approaches must be acquired and adopted.

According to the study, “Marketing & Media Ecosystem 2010,” a joint effort by the Association of National Advertisers, the Interactive Advertising Bureau, the American Association of Advertising Agencies and management consulting firm Booz, Allen, Hamilton, 51 percent of respondents identified limited experience with digital media as a significant as trouble spots on the horizon.

As Bob Liodice, president and CEO or the Association of National Advertisers put it: “The impact of new media is changing the way marketers interact, target and distribute their marketing message. As the marketplace shifts to a digital interactive environment, marketing organizations, agencies and media companies need to transform existing marketing agendas and capabilities to succeed.”

While marketers retool for the new demands of the digital interactive, the natural tendency would be to focus entirely on the darling of the new media stage -the Internet. However, they should not ignore other, new important members of the cast, including interactive digital signage.

To that end, marketers looking to retool for interactive digital signage should consider these five points:

* Repurpose expertise: Many of the creative skills, such as video editing and creation of graphics and animation, as well as strategic planning skills, like message development and demographic identification and targeting may already exist internally or as services from trusted vendors. Often, those skills can be redirected to exploit new opportunities presented in an interactive digital signage setting.

* Acquire new skill sets: Building interactive digital signage presentations may be new to you or your company, but the skills needed to do so have been around for at least 20 years. If your organization cannot afford to take the time to learn these new skills, there is a sizable community of service providers who have been developing branching, interactive presentations for at least 20 years.
* Re-orient thinking about metrics: Interactive digital signage offers marketers instant access to consumer preferences and interests. Polling consumer interaction can provide valuable insight about which messages work, which don’t and where to go next. Taking account of those statistics not only can help with tactical tweaking of an existing interactive digital signage presentation, it can also provide valuable audience metrics that can be used to build future strategic plans.

* Exploit opportunity for customer dialog: The thing that makes interactive digital signage interesting is the fact that it’s interactive. Depending on the application, it may be entirely appropriate to collect user information and establish an ongoing dialog that extends beyond the first point of customer contact at the store. For example, one gardening center that’s employed interactive digital signage collects user information that ultimately gets used to remind customers about fertilizer applications and other regular lawn and garden maintenance via mail as seasons and requirements change.

* Recognize and remember consumer behavior: The fact interactive digital signage is interactive means it’s easier to keep track of consumer interest and respond with the right messages as needed.

Interactive digital signage presents marketers with many opportunities to advance their goals. But before they can be effective integrating interactive digital signage into their marketing mix, these professionals must absorb new skills and recognize the opportunities digital communications presents.


Seo Packages

As you scout around for SEO services, you may wonder what sets one company’s SEO services apart from another’s. Companies which provide SEO services usually use different SEO philosophies, tools and methods for optimizing their clients’ websites. These different approaches are usually termed as “hats” SEO services usually come in three different hats:

Black Hat SEO Services

Black Hat SEO is known as SEO spamming. From the second term itself, you may have an idea of what this kind of SEO service offers. Black Hat SEO is centered on creating sites that are targeted at manipulating or tricking search engines for better site ranking. Black Hat SEO relies heavily on automation to come up with large numbers of substandard pages and pulls links from other sites which are actually irrelevant. Consequently, this SEO approach usually gets poor or irrelevant search engine result pages or SERP quality. What is advantageous with Black Hat SEO is that it can get your site on the top of search engine rankings in a matter of a short span of time. However, this is not a wise SEO services strategy in terms of web design perspective. Worse, once search engines find out that your site maligns their results; your site may and will run the risk of getting banned or crashing on view. So if you want to get on top of search engine listings in a matter of days and are willing to take the risk of flouting some site behavior guidelines, Black Hat SEO services should do the trick for you.

White Hat SEO Services

For every black, there is always a white. The same is true for SEO services. White Hat SEO services, on the other hand, relies on the advantages of putting in relevant and quality content as well as effective marketing strategies to place sites on top of search engine rankings. SEO services providers that offer White Hat SEO will focus mostly on your site contents. White Hat SEO providers will help you come up with contents that will attract people, and not search engines into your site. You should know that content is a very important factor in SEO building (if not the most important). With good content, White Hat SEO services will be able to get you more inbound links from other relevant websites. White Hat SEO is absolutely considered to be the better SEO tool. It will not put your site in the risk for getting blacklisted and does not violate any search engine SEO guidelines. Most importantly, visitors who check your site will most likely be converted easily with your great content.

Grey Hat SEO Services

Grey Hat SEO is mid-way between the two tools above and is all about the balance between risk and reward. There are actually a wide number of SEO services solutions categorized under this. Some Grey Hat SEO services may tend to use more dubious strategies and take even bigger risks to produce fast and high search engine rankings. While many Gray Hat SEO services methods obey search engine guidelines, others might put you at risk. If you opt for SEO services using Grey Hat, be sure about what you are exactly subjecting your online site to.

Which hat should you choose?

According to major search engines such as Google, White Hat is good SEO; Black Hat is bad SEO, while Grey Hat is for the most part, dicey. Those using Black Hat SEO services might tell you that White Hat is too ineffective and Grey Hat may be safe but not as effective. Those who prefer Grey Hat may claim that White Hat SEO Services is only effective only when no Grey or Black Hats are involved. White Hat SEO services providers may tell you that Black Hat SEO users are cheaters and those providing Grey Hat are quitters.

Through all these varying opinions, know that it is still up to you to choose the right type of SEO services that you want. It is your objectives and goals that will determine which type of hat you should wear. From my point of view White Hat is better and more cost effective if you are serious about your business… and serious businesses exclude: gambling, adult, and pharmacy sites.


Social Media Blogs

Social Media is a term mainly used to specify a collective assembly of Web properties such that its contents are issued not by the direct employs of that property but by its users. The web properties consist of pictures, audio, videos and words. It is an affiliation of interaction, technology and networking that is what Social Media is about. Social Media these days is the great tool to make responsiveness, reputation and credibility. No question it is one of the best means to make profit for any big or small business. Lot of Companies and people have rather a prominent commercial scenario just because of Social Media.

Social Media Marketing demands Social Networks, Online Communities, Wikis, Blogs and Forums for advancing public relations, customer service, sales and marketing. Common tools that are being utilized for Social Media Marketing are twitter, blogs, Flickr, YouTube, LinkedIn and Facebook. These tools make you to do much more than Online conversations and discussions about your brands.

It makes you to route the traffic towards your Business by making awareness amongst people. It is in fact a best way for Active Marketing. The great part about Social Media is that it demands less than a fraction of Costs that conventional marketing methods use. Not simply that, by getting consorted with these Social Media Websites can make you to create a large impact over several Search Engines. The profits that Social Media has, builds it a must to be utilized as a Marketing strategy.
The best gain is that Social Media Websites are utterly free demanding nothing but a small investment of your valuable time. This is a very large benefit in nowadays time of a global down economy. Becoming associated with Social Media is quite unique and personal way for pointing the demographics. The other benefit is that it steps up the traffic to your Website along with entry links. It as well helps you in increasing the popularity of your website.

Social media as well help by determining your Companies brand awareness on the internet. A large number of individuals get connected to your Website si9nce of the fact that your search Engine ranking gets increased. It is as well an interactive way to know, what people think about your Website or product. Social Media is as well a best way to build a community.

The idea behind the Social Media Marketing is to cut down on the tremendous cost that is involved though reaching to the Consumers. SMM or Social Media Marketing is a technology that has totally modified the means of communication. Creating newsworthy events, videos, Blog entries and seemly viral in nature is what is meant by becoming associated with the Social Media Marketing.